# #274c8b

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#274c8b`
- RGB: rgb(39, 76, 139)
- HSL: hsl(218, 56%, 35%)
- OKLCH: oklch(0.424 0.113 260.3)
- Relative luminance: 0.0746
- Nearest named color: Assassin (#2d4f83, Δ 1.847) — https://brandsweets.com/colors/assassin
- Moods: cool, modern
- Page: https://brandsweets.com/colors/274c8b

## Tints & shades

- Tints (toward white): #2e59a3, #3668bf, #4878cb, #608ad2, #7c9eda, #94b0e1, #abc1e7, #c3d3ee, #dfe8f6, #f7f9fd
- Shades (toward black): #24457f, #213f73, #1d3867, #1a325b, #162b50, #122340, #0f1c34, #0b1628, #080f1c, #040910

## Harmonies

- Complementary: #8b6727
- Analogous: #277e8b, #35278b
- Triadic: #8b274c, #4c8b27
- Split-complementary: #8b3527, #7e8b27
- Tetradic: #8b277e, #8b6727, #278b35

## Colors that go with #274c8b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #274c8b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #274c8b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Capital One (https://brandsweets.com/colors/brands/capitalone-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #274c8b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 6 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #274c8b, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #274c8b: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #274c8b in 15 real palettes, including Walgreens's brand system and Costco's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/crimson
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #274c8b: 6 real palettes, including Campbell's's brand system and MLB's brand system, as the supporting colour. Seen in: Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/firebrick
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #274c8b: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.42:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4475ca (4.64:1); AA: background → #bfbfbf (4.58:1); AAA: text → #7498d8 (7.23:1); AAA: background → #ebebeb (7.07:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/274c8b-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#274c8b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.