# #274449

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#274449`
- RGB: rgb(39, 68, 73)
- HSL: hsl(189, 30%, 22%)
- OKLCH: oklch(0.366 0.036 209.6)
- Relative luminance: 0.0505
- Nearest named color: Cold and Dark (#154250, Δ 2.303) — https://brandsweets.com/colors/cold-and-dark
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/274449

## Tints & shades

- Tints (toward white): #365d63, #42727b, #508b95, #609ea9, #7aaeb8, #95bfc6, #accdd2, #c7dde1, #deebed, #f8fbfb
- Shades (toward black): #243e42, #20383c, #1e3438, #1b2e32, #17282b, #142224, #101c1e, #0e191b, #0b1314, #070c0d

## Harmonies

- Complementary: #492c27
- Analogous: #27493d, #273349
- Triadic: #492744, #444927
- Split-complementary: #492733, #493d27
- Tetradic: #3d2749, #492c27, #334927

## Colors that go with #274449

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #274449 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com). — https://brandsweets.com/colors/darkolivegreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #274449's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Astro (https://brandsweets.com/colors/brands/astro-build), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #274449's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #274449 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 11 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #274449, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Nursery put Blush Pink beside #274449, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #274449 in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #274449: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.45:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.01:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #497f88 (4.67:1); AA: background → #ababab (4.55:1); AAA: text → #63a0ab (7.15:1); AAA: background → #d4d4d4 (7.05:1)

## Brands using this color

- **Jeep** — secondary #1e4544 (Δ 1.469) — https://brandsweets.com/colors/brands/jeep-com
- **HubSpot** — primary #124548 (Δ 1.932) — https://brandsweets.com/colors/brands/hubspot-com
- **HubSpot** — accent #124548 (Δ 1.932) — https://brandsweets.com/colors/brands/hubspot-com
- **Zendesk** — accent #17494d (Δ 1.945) — https://brandsweets.com/colors/brands/zendesk-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/274449-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#274449" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.