# #272d35

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#272d35`
- RGB: rgb(39, 45, 53)
- HSL: hsl(214, 15%, 18%)
- OKLCH: oklch(0.295 0.017 255.7)
- Relative luminance: 0.0257
- Nearest named color: Night Sky (#292b31, Δ 0.847) — https://brandsweets.com/colors/night-sky
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/272d35

## Tints & shades

- Tints (toward white): #38414c, #4a5564, #5b697b, #6c7d93, #8492a4, #9ba7b5, #b3bbc7, #cad0d8, #e2e5e9, #f9fafb
- Shades (toward black): #252a32, #21252c, #1e2329, #1a1e23, #181b20, #16191d, #111417, #0f1115, #0b0c0f, #090a0c

## Harmonies

- Complementary: #352f27
- Analogous: #273435, #282735
- Triadic: #35272d, #2d3527
- Split-complementary: #352827, #343527
- Tetradic: #352734, #352f27, #273528

## Colors that go with #272d35

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #272d35 in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #272d35, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #272d35 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Rain Garden and Blush put Blush Pink beside #272d35, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #272d35 in 5 real palettes, including Coastal and Polaroid, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #272d35: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Forest Floor put Champagne beside #272d35, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #272d35 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.88:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.51:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #68788d (4.66:1); AA: background → #949494 (4.58:1); AAA: text → #8a97a8 (7.07:1); AAA: background → #bababa (7.15:1)

## Brands using this color

- **Rotten Tomatoes** — primary #2a2c32 (Δ 0.682) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Loom** — text #292a2e (Δ 1.365) — https://brandsweets.com/colors/brands/loom-com
- **Vimeo** — secondary #23313b (Δ 1.497) — https://brandsweets.com/colors/brands/vimeo-com
- **Amazon** — secondary #232f3e (Δ 1.635) — https://brandsweets.com/colors/brands/amazon-com
- **Astro** — text #2c2c2c (Δ 1.695) — https://brandsweets.com/colors/brands/astro-build
- **Opera** — accent #252836 (Δ 1.868) — https://brandsweets.com/colors/brands/opera-com
- **Headspace** — text #2d2c2b (Δ 1.918) — https://brandsweets.com/colors/brands/headspace-com
- **Squarespace** — primary #2a2a2a (Δ 1.946) — https://brandsweets.com/colors/brands/squarespace-com

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm
- **Dusty Blue** (wedding, cool, muted, calm) — #6f8faf, #b9c7d6, #d6b39c, #f9fafb, #26313d — Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph. — tool: https://brandsweets.com/palettes/new/6f8faf-b9c7d6-d6b39c-f9fafb-26313d — collection: https://brandsweets.com/palettes/wedding

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/272d35-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#272d35" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.