# #272c30

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#272c30`
- RGB: rgb(39, 44, 48)
- HSL: hsl(207, 10%, 17%)
- OKLCH: oklch(0.29 0.01 242)
- Relative luminance: 0.0245
- Nearest named color: Night Sky (#292b31, Δ 0.548) — https://brandsweets.com/colors/night-sky
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/272c30

## Tints & shades

- Tints (toward white): #394046, #4c555d, #5e6a73, #707e89, #89959f, #a0a9b1, #b6bdc3, #cdd2d6, #e3e6e8, #f9fafa
- Shades (toward black): #25292d, #202427, #1e2124, #1c1f22, #191c1f, #151719, #121516, #101214, #0b0d0e, #090a0b

## Harmonies

- Complementary: #302b27
- Analogous: #27302f, #272730
- Triadic: #30272c, #2c3027
- Split-complementary: #302727, #302f27
- Tetradic: #2f2730, #302b27, #273027

## Colors that go with #272c30

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #272c30 in 18 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Headspace's brand system and Readymag's brand system put Blue beside #272c30, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #272c30 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Rain Garden and Blush put Blush Pink beside #272c30, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #272c30 in 5 real palettes, including Chalkboard and Polaroid, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #272c30: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Forest Floor put Champagne beside #272c30, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #272c30 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.1:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.49:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a7681 (4.52:1); AA: background → #949494 (4.65:1); AAA: text → #8c97a1 (7.06:1); AAA: background → #b8b8b8 (7.11:1)

## Brands using this color

- **Rotten Tomatoes** — primary #2a2c32 (Δ 0.661) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Loom** — text #292a2e (Δ 0.703) — https://brandsweets.com/colors/brands/loom-com
- **Astro** — text #2c2c2c (Δ 1.07) — https://brandsweets.com/colors/brands/astro-build
- **Squarespace** — primary #2a2a2a (Δ 1.126) — https://brandsweets.com/colors/brands/squarespace-com
- **Headspace** — text #2d2c2b (Δ 1.309) — https://brandsweets.com/colors/brands/headspace-com
- **McDonald's** — text #292929 (Δ 1.351) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Gillette** — primary #2b2929 (Δ 1.416) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.416) — https://brandsweets.com/colors/brands/gillette-com
- **Vodafone** — text #25282b (Δ 1.517) — https://brandsweets.com/colors/brands/vodafone-com
- **Fenty Beauty** — primary #2d2929 (Δ 1.565) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 1.565) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Readymag** — text #282828 (Δ 1.65) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.65) — https://brandsweets.com/colors/brands/youtube-com
- **Superhuman** — text #292827 (Δ 1.755) — https://brandsweets.com/colors/brands/superhuman-com
- **American Eagle** — primary #24272a (Δ 1.92) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.92) — https://brandsweets.com/colors/brands/ae-com

## Curated palettes containing it

- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal
- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/272c30-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#272c30" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.