# #272a34

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#272a34`
- RGB: rgb(39, 42, 52)
- HSL: hsl(226, 14%, 18%)
- OKLCH: oklch(0.286 0.019 272)
- Relative luminance: 0.0234
- Nearest named color: Night Sky (#292b31, Δ 0.819) — https://brandsweets.com/colors/night-sky
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/272a34

## Tints & shades

- Tints (toward white): #393d4c, #4b5063, #5c637a, #6e7691, #858ca3, #9ca2b4, #b3b8c6, #cbced8, #e2e4e9, #f9fafb
- Shades (toward black): #252831, #21232c, #1f2129, #1a1c23, #181a20, #16181d, #121317, #0f1114, #0b0c0f, #09090c

## Harmonies

- Complementary: #343127
- Analogous: #273134, #2b2734
- Triadic: #34272a, #2a3427
- Split-complementary: #342b27, #313427
- Tetradic: #342731, #343127, #27342b

## Colors that go with #272a34

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #272a34 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #272a34, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #272a34 in 6 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Rain Garden and Blush put Blush Pink beside #272a34, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 4 real palettes, including Typewriter and Woodsmoke put Brown beside #272a34, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #272a34 in 5 real palettes, including Coastal and Chalkboard, as the accent. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Polaroid (https://brandsweets.com/palettes/light#polaroid), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #272a34: 10 real palettes, including Coastal and Dusk, as the lead colour. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #272a34 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.31:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b748e (4.51:1); AA: background → #919191 (4.54:1); AAA: text → #9197ac (7.23:1); AAA: background → #b8b8b8 (7.22:1)

## Brands using this color

- **Opera** — accent #252836 (Δ 0.966) — https://brandsweets.com/colors/brands/opera-com
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.049) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Loom** — text #292a2e (Δ 1.145) — https://brandsweets.com/colors/brands/loom-com
- **Character** — secondary #1f2937 (Δ 1.492) — https://brandsweets.com/colors/brands/character-ai
- **Vodafone** — text #25282b (Δ 1.701) — https://brandsweets.com/colors/brands/vodafone-com
- **dbt Labs** — secondary #1e2939 (Δ 1.784) — https://brandsweets.com/colors/brands/getdbt-com
- **Squarespace** — primary #2a2a2a (Δ 1.887) — https://brandsweets.com/colors/brands/squarespace-com
- **McDonald's** — text #292929 (Δ 1.957) — https://brandsweets.com/colors/brands/mcdonalds-com
- **American Eagle** — primary #24272a (Δ 1.996) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.996) — https://brandsweets.com/colors/brands/ae-com

## Curated palettes containing it

- **Sorbet** (pastel, light, friendly) — #ffb4a2, #ffd6a5, #bde0fe, #ffffff, #2f2a33 — Peach, apricot and baby blue on white — a soft consumer-app palette that still gets AA text from a single dark ink. — tool: https://brandsweets.com/palettes/new/ffb4a2-ffd6a5-bde0fe-ffffff-2f2a33 — collection: https://brandsweets.com/palettes/pastel
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Beach Hut** (summer, light, clean, cool) — #2e86ab, #f6bd60, #f28482, #fbfcfd, #1b2a38 — Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen. — tool: https://brandsweets.com/palettes/new/2e86ab-f6bd60-f28482-fbfcfd-1b2a38 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/272a34-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#272a34" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.