# #27262b

A color — neutral, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#27262b`
- RGB: rgb(39, 38, 43)
- HSL: hsl(252, 6%, 16%)
- OKLCH: oklch(0.272 0.009 294.9)
- Relative luminance: 0.0199
- Nearest named color: Anthracite (#28282d, Δ 0.731) — https://brandsweets.com/colors/anthracite
- Moods: neutral, dark, luxury, bold
- Page: https://brandsweets.com/colors/27262b

## Tints & shades

- Tints (toward white): #3b3a41, #4f4d56, #65626f, #787584, #8d8b98, #a3a0ab, #b8b6be, #cfced4, #e5e4e7, #fafafa
- Shades (toward black): #252429, #222226, #1d1d20, #1b1a1e, #19181b, #161618, #141316, #0f0e10, #0c0c0e, #0a0a0b

## Harmonies

- Complementary: #2a2b26
- Analogous: #26282b, #2a262b
- Triadic: #2b2726, #262b27
- Split-complementary: #2b2a26, #282b26
- Tetradic: #2b2628, #2a2b26, #262b2a

## Colors that go with #27262b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #27262b without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #27262b in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #27262b, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #27262b in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Blush put Blush Pink beside #27262b, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Typewriter and Woodsmoke put Brown beside #27262b, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #27262b in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #27262b: 10 real palettes, including Dusk and SoFi's brand system, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #767382 (4.54:1); AA: background → #8f8f8f (4.64:1); AAA: text → #9896a2 (7.22:1); AAA: background → #b3b3b3 (7.16:1)

## Brands using this color

- **American Eagle** — primary #24272a (Δ 0.683) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 0.683) — https://brandsweets.com/colors/brands/ae-com
- **Zed** — text #242529 (Δ 0.746) — https://brandsweets.com/colors/brands/zed-dev
- **Vodafone** — text #25282b (Δ 0.755) — https://brandsweets.com/colors/brands/vodafone-com
- **Chevrolet** — primary #262626 (Δ 0.975) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 0.975) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 0.975) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 0.975) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 0.975) — https://brandsweets.com/colors/brands/svelte-dev
- **Readymag** — text #282828 (Δ 1.058) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.058) — https://brandsweets.com/colors/brands/youtube-com
- **7-Eleven** — primary #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 1.216) — https://brandsweets.com/colors/brands/traderjoes-com
- **Superhuman** — text #292827 (Δ 1.241) — https://brandsweets.com/colors/brands/superhuman-com
- **McDonald's** — text #292929 (Δ 1.306) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Loom** — text #292a2e (Δ 1.43) — https://brandsweets.com/colors/brands/loom-com
- **Retool** — primary #242424 (Δ 1.467) — https://brandsweets.com/colors/brands/retool-com
- **Gillette** — primary #2b2929 (Δ 1.468) — https://brandsweets.com/colors/brands/gillette-com
- **Gillette** — text #2b2929 (Δ 1.468) — https://brandsweets.com/colors/brands/gillette-com
- **Squarespace** — primary #2a2a2a (Δ 1.62) — https://brandsweets.com/colors/brands/squarespace-com
- **Fenty Beauty** — primary #2d2929 (Δ 1.7) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Fenty Beauty** — text #2d2929 (Δ 1.7) — https://brandsweets.com/colors/brands/fentybeauty-com
- **Subaru** — text #1d252c (Δ 1.802) — https://brandsweets.com/colors/brands/subaru-com
- **GitHub** — text #1f2328 (Δ 1.898) — https://brandsweets.com/colors/brands/github
- **Opera** — accent #252836 (Δ 1.967) — https://brandsweets.com/colors/brands/opera-com

## Curated palettes containing it

- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm
- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool
- **Mid-Century** (vintage, retro, warm, muted) — #d9822b, #2f6f73, #e6b33d, #f7efdf, #2b2622 — Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast. — tool: https://brandsweets.com/palettes/new/d9822b-2f6f73-e6b33d-f7efdf-2b2622 — collection: https://brandsweets.com/palettes/vintage
- **Typewriter** (vintage, monochrome, editorial, minimal) — #2b2b2b, #8a8480, #a33a2f, #f4efe6 — Ink-black and ribbon-red on manila — the correspondence palette; all the vintage comes from the paper colour. — tool: https://brandsweets.com/palettes/new/2b2b2b-8a8480-a33a2f-f4efe6 — collection: https://brandsweets.com/palettes/vintage
- **Oatmeal** (neutral, warm, minimal, calm) — #6b5e4f, #a89a8a, #d9cfc1, #f8f5f0, #2c2622 — Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot. — tool: https://brandsweets.com/palettes/new/6b5e4f-a89a8a-d9cfc1-f8f5f0-2c2622 — collection: https://brandsweets.com/palettes/neutral
- **Greige** (neutral, muted, elegant, calm) — #7d746b, #b7aea3, #9c8f6a, #f6f3ee, #2b2723 — Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing. — tool: https://brandsweets.com/palettes/new/7d746b-b7aea3-9c8f6a-f6f3ee-2b2723 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/27262b-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#27262b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.