# #269aba

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#269aba`
- RGB: rgb(38, 154, 186)
- HSL: hsl(193, 66%, 44%)
- OKLCH: oklch(0.639 0.108 221.4)
- Relative luminance: 0.2707
- Nearest named color: Blue Ocean (#009dc4, Δ 1.59) — https://brandsweets.com/colors/blue-ocean
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/269aba

## Tints & shades

- Tints (toward white): #2aaccf, #41b7d8, #56bfdc, #6fc9e2, #84d1e6, #99d9ea, #b3e2ef, #c8eaf4, #e1f4f9, #f7fcfd
- Shades (toward black): #238ca9, #1f7e98, #1c7087, #186277, #155466, #114655, #0e3844, #0a2a33, #071c22, #030e11

## Harmonies

- Complementary: #ba4626
- Analogous: #26ba90, #2650ba
- Triadic: #ba269a, #9aba26
- Split-complementary: #ba2650, #ba9026
- Tetradic: #9026ba, #ba4626, #50ba26

## Colors that go with #269aba

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #269aba: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #269aba in 6 real palettes, including Beach Hut and Wired's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wired (https://brandsweets.com/colors/brands/wired-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Qualcomm's brand system and Readymag's brand system put Blue beside #269aba, as the accent. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #269aba: 4 real palettes, including Hershey's's brand system and Glacier, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #269aba: 4 real palettes, including Dusk and Notion's brand system, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Notion (https://brandsweets.com/colors/brands/notion), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #269aba in 6 real palettes, including Diner and Retro Pop, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Redfin (https://brandsweets.com/colors/brands/redfin-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #269aba: 6 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour. Seen in: Telegram (https://brandsweets.com/colors/brands/telegram-org), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com), Remix (https://brandsweets.com/colors/brands/remix-run), Patreon (https://brandsweets.com/colors/brands/patreon-com). — https://brandsweets.com/colors/deepskyblue
- **Chocolate** #d2691e [harmony: complementary] — Chocolate sits directly opposite #269aba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/chocolate

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1f7e98 (4.67:1); AA: background → #262626 (4.62:1); AAA: text → #175f72 (7.2:1)
- On black (#000000): 6.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #29a5c7 (7.3:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/269aba-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#269aba" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.