# #265dab

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#265dab`
- RGB: rgb(38, 93, 171)
- HSL: hsl(215, 64%, 41%)
- OKLCH: oklch(0.485 0.138 257.8)
- Relative luminance: 0.1118
- Nearest named color: Blasphemous Blue (#3356aa, Δ 2.001) — https://brandsweets.com/colors/blasphemous-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/265dab

## Tints & shades

- Tints (toward white): #2b6bc5, #3678d3, #4f88d8, #6899de, #82aae3, #96b8e8, #b0c9ee, #c9daf3, #dee8f8, #f7f9fd
- Shades (toward black): #22549b, #1f4d8e, #1c447d, #183b6d, #153460, #112b4f, #0e223f, #0a192e, #071221, #040911

## Harmonies

- Complementary: #ab7426
- Analogous: #26a0ab, #3126ab
- Triadic: #ab265d, #5dab26
- Split-complementary: #ab3126, #a0ab26
- Tetradic: #ab26a0, #ab7426, #26ab31

## Colors that go with #265dab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #265dab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #265dab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #265dab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #265dab in 7 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 9 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #265dab, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #265dab: 5 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), NBA (https://brandsweets.com/colors/brands/nba-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #265dab: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #265dab: 6 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #23579f (7.15:1)
- On black (#000000): 3.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3275d2 (4.61:1); AA: background → #d9d9d9 (4.6:1); AAA: text → #6497dd (7.01:1)

## Brands using this color

- **Costco** — accent #005dab (Δ 1.669) — https://brandsweets.com/colors/brands/costco-com
- **American Express** — secondary #005dae (Δ 1.685) — https://brandsweets.com/colors/brands/americanexpress-com
- **Costco** — secondary #005daa (Δ 1.694) — https://brandsweets.com/colors/brands/costco-com
- **Dairy Queen** — secondary #005baa (Δ 1.917) — https://brandsweets.com/colors/brands/dairyqueen-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/265dab-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#265dab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.