# #264bc5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#264bc5`
- RGB: rgb(38, 75, 197)
- HSL: hsl(226, 68%, 46%)
- OKLCH: oklch(0.468 0.195 265.9)
- Relative luminance: 0.0948
- Nearest named color: Cobalt Blue (#0047ab, Δ 4.974) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/264bc5

## Tints & shades

- Tints (toward white): #2d55d7, #4366db, #5c7be0, #728ce4, #879ee8, #9cafec, #b2c0f0, #ccd5f5, #e1e7f9, #f6f8fd
- Shades (toward black): #2244b4, #1f3ea3, #1b368d, #182f7c, #14296b, #11225a, #0e1c49, #0a1433, #070d22, #030711

## Harmonies

- Complementary: #c5a026
- Analogous: #269bc5, #5026c5
- Triadic: #c5264b, #4bc526
- Split-complementary: #c55026, #9bc526
- Tetradic: #c5269b, #c5a026, #26c550

## Colors that go with #264bc5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #264bc5: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #264bc5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #264bc5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #264bc5 in 6 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Zillow's brand system and Tesco's brand system put Blue beside #264bc5, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #264bc5: 9 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #264bc5 in 18 real palettes, including Behance's brand system and Chase's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #264bc5: 7 real palettes, including Kraken's brand system and Venmo's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.25:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4b6ddd (4.53:1); AA: background → #cccccc (4.52:1); AAA: text → #7a93e6 (7.14:1); AAA: background → #fcfcfc (7.07:1)

## Brands using this color

- **Etsy** — accent #254ec1 (Δ 0.932) — https://brandsweets.com/colors/brands/etsy-com
- **Purina Pro Plan** — accent #1c49c4 (Δ 1.005) — https://brandsweets.com/colors/brands/chewy-com
- **UEFA** — accent #1e4fd0 (Δ 1.962) — https://brandsweets.com/colors/brands/uefa-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/264bc5-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#264bc5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.