# #264673

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#264673`
- RGB: rgb(38, 70, 115)
- HSL: hsl(215, 50%, 30%)
- OKLCH: oklch(0.393 0.086 257.2)
- Relative luminance: 0.0603
- Nearest named color: Blue Funk (#2d4470, Δ 0.955) — https://brandsweets.com/colors/blue-funk
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/264673

## Tints & shades

- Tints (toward white): #2f568e, #3867a8, #4075bf, #5b88c8, #759cd1, #90afda, #abc2e3, #c2d3eb, #dde6f4, #f7f9fc
- Shades (toward black): #223f67, #203a60, #1c3354, #1a2f4d, #162841, #122136, #0f1c2e, #0b1522, #09101b, #05090f

## Harmonies

- Complementary: #735326
- Analogous: #266c73, #2d2673
- Triadic: #732646, #467326
- Split-complementary: #732d26, #6c7326
- Tetradic: #73266c, #735326, #26732d

## Colors that go with #264673

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: analogous] — Teal is #264673's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #264673, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #264673 in 9 real palettes, including Codecademy's brand system and Marvel's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #264673: 16 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #264673 in 4 real palettes, including Sapphire & Gold and Disney's brand system, as the supporting colour. Seen in: Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Disney (https://brandsweets.com/colors/brands/disney-com), Open House (https://brandsweets.com/palettes/clean#open-house), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #264673 in 4 real palettes, including Confluent's brand system and Lagoon, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), N26 (https://brandsweets.com/colors/brands/n26-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen
- **Midnight Blue** #191970 [pool] — 15 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #264673, as the accent. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Plaid (https://brandsweets.com/colors/brands/plaid-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #264673: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.52:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4075bf (4.51:1); AA: background → #b3b3b3 (4.54:1); AAA: text → #7199d0 (7.17:1); AAA: background → #dedede (7.08:1)

## Brands using this color

- **Microsoft** — secondary #2a446f (Δ 0.854) — https://brandsweets.com/colors/brands/microsoft-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/264673-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#264673" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.