# #2644ed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2644ed`
- RGB: rgb(38, 68, 237)
- HSL: hsl(231, 85%, 54%)
- OKLCH: oklch(0.495 0.251 267)
- Relative luminance: 0.1066
- Nearest named color: C64 Blue (#003aff, Δ 3.704) — https://brandsweets.com/colors/c64-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2644ed

## Tints & shades

- Tints (toward white): #3954ef, #5069f1, #6379f2, #7b8df4, #8e9df6, #a1aef7, #b8c2f9, #cbd2fb, #e3e7fd, #f6f7fe
- Shades (toward black): #1333e7, #112dd0, #0f28b8, #0d23a0, #0b1e89, #091971, #07145a, #050e42, #03092a, #020413

## Harmonies

- Complementary: #edcf26
- Analogous: #26a8ed, #6c26ed
- Triadic: #ed2644, #44ed26
- Split-complementary: #ed6c26, #a8ed26
- Tetradic: #ed26a8, #edcf26, #26ed6c

## Colors that go with #2644ed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2644ed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Zoom (https://brandsweets.com/colors/brands/zoom-us). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2644ed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #2644ed in 6 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2644ed: 11 real palettes, including NHL's brand system and Zillow's brand system, as the accent. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2644ed: 10 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Canva (https://brandsweets.com/colors/brands/canva-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2644ed: 4 real palettes, including Warp's brand system and Elastic's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #2644ed: 10 real palettes, including Coursera's brand system and OnePlus's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #2644ed: 5 real palettes, including Bose's brand system and MLB's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d3ced (7.19:1)
- On black (#000000): 3.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #5069f1 (4.63:1); AA: background → #d4d4d4 (4.52:1); AAA: text → #8091f5 (7.29:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2644ed-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2644ed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.