# #263a40

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#263a40`
- RGB: rgb(38, 58, 64)
- HSL: hsl(194, 25%, 20%)
- OKLCH: oklch(0.334 0.028 218.5)
- Relative luminance: 0.0381
- Nearest named color: Astral Nomad (#203943, Δ 1.035) — https://brandsweets.com/colors/astral-nomad
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/263a40

## Tints & shades

- Tints (toward white): #365159, #456873, #527c89, #6393a1, #7ca4b1, #96b6c0, #afc8cf, #c6d7dd, #dfe9ec, #f9fbfb
- Shades (toward black): #223439, #213136, #1d2b30, #1b282d, #172326, #131d20, #111a1d, #0d1416, #0b1113, #080c0d

## Harmonies

- Complementary: #402c26
- Analogous: #264039, #262d40
- Triadic: #40263a, #3a4026
- Split-complementary: #40262d, #403926
- Tetradic: #392640, #402c26, #2d4026

## Colors that go with #263a40

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #263a40 in 7 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Minecraft's brand system and Jeep's brand system put Blue beside #263a40, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #263a40, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #263a40 in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #263a40: 9 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #263a40, as the supporting colour. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #263a40 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #263a40 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.92:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.76:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #527c89 (4.6:1); AA: background → #a1a1a1 (4.61:1); AAA: text → #709ca9 (7.02:1); AAA: background → #c7c7c7 (7.05:1)

## Brands using this color

- **Boeing** — primary #253746 (Δ 1.719) — https://brandsweets.com/colors/brands/boeing-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/263a40-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#263a40" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.