# #261f75

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#261f75`
- RGB: rgb(38, 31, 117)
- HSL: hsl(245, 58%, 29%)
- OKLCH: oklch(0.312 0.14 278.1)
- Relative luminance: 0.0268
- Nearest named color: Deep Space Rodeo (#332277, Δ 2.535) — https://brandsweets.com/colors/deep-space-rodeo
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/261f75

## Tints & shades

- Tints (toward white): #2f2791, #392ead, #4236c9, #5c52d1, #776ed8, #8e86df, #a8a2e6, #c2bfee, #dddbf5, #f7f7fd
- Shades (toward black): #241d6d, #201a61, #1d1859, #19144d, #161244, #120f38, #100d30, #0c0a24, #09071c, #050410

## Harmonies

- Complementary: #6e751f
- Analogous: #1f4375, #511f75
- Triadic: #75261f, #1f7526
- Split-complementary: #75511f, #43751f
- Tetradic: #751f43, #6e751f, #1f7551

## Colors that go with #261f75

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #261f75: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #261f75's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), FedEx (https://brandsweets.com/colors/brands/fedex-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Alaska Airlines's brand system and Sketch's brand system put Blue beside #261f75, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #261f75 in 5 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #261f75: 11 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #261f75 in 5 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Monzo (https://brandsweets.com/colors/brands/monzo-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #261f75: 4 real palettes, including Frost & Ember and Glacier, as the supporting colour. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Glacier (https://brandsweets.com/palettes/cool#glacier), First Snow (https://brandsweets.com/palettes/cool#first-snow), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #261f75 in 8 real palettes, including Discord's brand system and Confluent's brand system, as the lead colour. Seen in: Discord (https://brandsweets.com/colors/brands/discord), Confluent (https://brandsweets.com/colors/brands/confluent-io), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.54:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6f66d6 (4.55:1); AA: background → #949494 (4.51:1); AAA: text → #958ee1 (7.23:1); AAA: background → #bababa (7.05:1)

## Brands using this color

- **Visa** — secondary #1a1f72 (Δ 1.924) — https://brandsweets.com/colors/brands/visa-com
- **Visa** — primary #1a1e73 (Δ 1.95) — https://brandsweets.com/colors/brands/visa-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/261f75-a49cc4-dfa54e-261f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#261f75" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.