# #256eb6

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#256eb6`
- RGB: rgb(37, 110, 182)
- HSL: hsl(210, 66%, 43%)
- OKLCH: oklch(0.531 0.133 251.7)
- Relative luminance: 0.1492
- Nearest named color: Campanula (#3473b7, Δ 1.922) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/256eb6

## Tints & shades

- Tints (toward white): #2a7dcf, #3c8ad7, #5699dc, #6ba6e1, #84b5e6, #99c2ea, #b3d1ef, #c8def4, #e1edf9, #f7fafd
- Shades (toward black): #2263a5, #1e5994, #1b4f83, #174572, #153d66, #113355, #0e2944, #0a1f33, #071422, #030a11

## Harmonies

- Complementary: #b66e25
- Analogous: #25b6b6, #2525b6
- Triadic: #b6256e, #6eb625
- Split-complementary: #b62525, #b6b625
- Tetradic: #b625b6, #b66e25, #25b625

## Colors that go with #256eb6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #256eb6: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #256eb6 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #256eb6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #256eb6 in 9 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #256eb6, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #256eb6: 12 real palettes, including General Mills's brand system and Intel's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #256eb6: 5 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #256eb6: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1e5994 (7.21:1)
- On black (#000000): 3.98:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2978c7 (4.61:1); AA: background → #ededed (4.5:1); AAA: text → #5a9cdd (7.23:1)

## Brands using this color

- **The New York Times** — secondary #346eb7 (Δ 1.09) — https://brandsweets.com/colors/brands/nytimes-com
- **State Farm** — accent #0a70bc (Δ 1.302) — https://brandsweets.com/colors/brands/statefarm-com
- **Venmo** — accent #0070ba (Δ 1.324) — https://brandsweets.com/colors/brands/venmo-com
- **LEGO** — accent #006db7 (Δ 1.406) — https://brandsweets.com/colors/brands/lego-com
- **AT&T** — secondary #0072b2 (Δ 1.784) — https://brandsweets.com/colors/brands/att-com
- **Skechers** — accent #1973c1 (Δ 1.991) — https://brandsweets.com/colors/brands/skechers-com
- **Discover** — secondary #1e71ac (Δ 1.992) — https://brandsweets.com/colors/brands/discover-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/256eb6-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#256eb6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.