# #255ed0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#255ed0`
- RGB: rgb(37, 94, 208)
- HSL: hsl(220, 70%, 48%)
- OKLCH: oklch(0.514 0.186 262.1)
- Relative luminance: 0.1295
- Nearest named color: Denim (#1560bd, Δ 3.218) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/255ed0

## Tints & shades

- Tints (toward white): #336bdb, #497bdf, #5f8be3, #749ae7, #8aaaea, #a0baee, #b5caf2, #cbd9f6, #e1e9fa, #f6f9fd
- Shades (toward black): #2256bf, #1e4ca9, #1b4498, #173b82, #143371, #112b5f, #0d214a, #0a1938, #061023, #030811

## Harmonies

- Complementary: #d09725
- Analogous: #25b4d0, #4125d0
- Triadic: #d0255e, #5ed025
- Split-complementary: #d04125, #b4d025
- Tetradic: #d025b4, #d09725, #25d041

## Colors that go with #255ed0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #255ed0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #255ed0 in 9 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #255ed0, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #255ed0: 8 real palettes, including NBA's brand system and Gopro's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #255ed0 in 18 real palettes, including Foot Locker's brand system and Netflix's brand system, as the supporting colour. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #255ed0: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Calm (https://brandsweets.com/colors/brands/calm-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #255ed0: 8 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #255ed0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Discover (https://brandsweets.com/colors/brands/discover-com), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2052b6 (7.13:1)
- On black (#000000): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3c71dd (4.6:1); AA: background → #e3e3e3 (4.56:1); AAA: text → #6c94e5 (7.01:1)

## Brands using this color

- **YouTube** — accent #065fd4 (Δ 1.358) — https://brandsweets.com/colors/brands/youtube-com
- **Strava** — accent #0060d0 (Δ 1.411) — https://brandsweets.com/colors/brands/strava-com
- **Philips** — secondary #0b5ed7 (Δ 1.543) — https://brandsweets.com/colors/brands/philips-com
- **Box** — primary #0061d5 (Δ 1.561) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.561) — https://brandsweets.com/colors/brands/box-com
- **Nissan** — accent #005fcc (Δ 1.612) — https://brandsweets.com/colors/brands/nissanusa-com
- **HashiCorp** — primary #2264d6 (Δ 1.693) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.693) — https://brandsweets.com/colors/brands/hashicorp-com
- **Postman** — accent #0265d2 (Δ 1.935) — https://brandsweets.com/colors/brands/postman-com
- **ElevenLabs** — accent #0a59d2 (Δ 1.991) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/255ed0-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#255ed0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.