# #255acb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#255acb`
- RGB: rgb(37, 90, 203)
- HSL: hsl(221, 69%, 47%)
- OKLCH: oklch(0.502 0.185 262.7)
- Relative luminance: 0.1202
- Nearest named color: Denim (#1560bd, Δ 2.855) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/255acb

## Tints & shades

- Tints (toward white): #3066d9, #4676dd, #5b86e1, #7196e5, #8ba9ea, #a0b9ee, #b6c9f2, #cbd9f6, #e1e9f9, #f6f9fd
- Shades (toward black): #2252b9, #1e48a4, #1b4193, #183981, #153270, #11285a, #0d2049, #0a1938, #060f22, #030811

## Harmonies

- Complementary: #cb9625
- Analogous: #25accb, #4325cb
- Triadic: #cb255a, #5acb25
- Split-complementary: #cb4325, #accb25
- Tetradic: #cb25ac, #cb9625, #25cb43

## Colors that go with #255acb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #255acb: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #255acb in 8 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #255acb, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #255acb: 8 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #255acb in 18 real palettes, including Chase's brand system and Netflix's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #255acb: 7 real palettes, including Venmo's brand system and Calm's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #255acb: 7 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #255acb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2252b9 (7.06:1)
- On black (#000000): 3.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4172dc (4.67:1); AA: background → #dedede (4.59:1); AAA: text → #7196e5 (7.2:1)

## Brands using this color

- **Nissan** — accent #005fcc (Δ 1.684) — https://brandsweets.com/colors/brands/nissanusa-com
- **ElevenLabs** — accent #0a59d2 (Δ 1.688) — https://brandsweets.com/colors/brands/elevenlabs-io
- **Strava** — accent #0060d0 (Δ 1.908) — https://brandsweets.com/colors/brands/strava-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/255acb-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#255acb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.