# #25241d

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#25241d`
- RGB: rgb(37, 36, 29)
- HSL: hsl(52, 12%, 13%)
- OKLCH: oklch(0.259 0.013 100.5)
- Relative luminance: 0.0174
- Nearest named color: Underworld (#1e231c, Δ 1.364) — https://brandsweets.com/colors/underworld
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/25241d

## Tints & shades

- Tints (toward white): #3f3d31, #565343, #6f6c58, #868269, #9c9981, #aeab98, #c2c0b2, #d4d3c9, #e9e8e2, #fbfaf9
- Shades (toward black): #22211b, #1f1f19, #1d1c16, #1a1914, #1a1914, #171612, #141310, #11110d, #0e0e0b, #0b0b09

## Harmonies

- Complementary: #1d1e25
- Analogous: #25201d, #22251d
- Triadic: #1d2524, #241d25
- Split-complementary: #1d2225, #201d25
- Tetradic: #1d2520, #1d1e25, #251d22

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #78755e (4.5:1); AA: background → #8a8a8a (4.51:1); AAA: text → #9a967e (7.04:1); AAA: background → #b0b0b0 (7.18:1)

## Brands using this color

- **Cursor** — text #26251e (Δ 0.416) — https://brandsweets.com/colors/brands/cursor-com
- **Todoist** — text #25221e (Δ 0.8) — https://brandsweets.com/colors/brands/todoist-com
- **Retool** — primary #242424 (Δ 1.281) — https://brandsweets.com/colors/brands/retool-com
- **Airbnb** — text #222222 (Δ 1.451) — https://brandsweets.com/colors/brands/airbnb
- **Cloudflare** — text #262626 (Δ 1.6) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.6) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.6) — https://brandsweets.com/colors/brands/svelte-dev
- **Cohere** — text #212121 (Δ 1.694) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.694) — https://brandsweets.com/colors/brands/postman-com
- **ClickUp** — text #202020 (Δ 1.998) — https://brandsweets.com/colors/brands/clickup-com

## Curated palettes containing it

- **Bookshop** (editorial, warm, elegant) — #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 — Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. — tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 — collection: https://brandsweets.com/palettes/editorial
- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm
- **Forest Floor** (dark, muted, warm) — #8fae6a, #6b7a5a, #d9a05b, #1b2419, #e9e6dc — Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content. — tool: https://brandsweets.com/palettes/new/8fae6a-6b7a5a-d9a05b-1b2419-e9e6dc — collection: https://brandsweets.com/palettes/dark
- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/25241d-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#25241d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.