# #252018

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#252018`
- RGB: rgb(37, 32, 24)
- HSL: hsl(37, 21%, 12%)
- OKLCH: oklch(0.246 0.016 79.5)
- Relative luminance: 0.0149
- Nearest named color: Underworld (#1e231c, Δ 1.517) — https://brandsweets.com/colors/underworld
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/252018

## Tints & shades

- Tints (toward white): #41382a, #594e3a, #75664d, #8e7b5d, #a49274, #b6a890, #c7bba9, #d9d1c4, #e9e4dd, #fbfaf9
- Shades (toward black): #221d16, #1f1b14, #1f1b14, #1c1812, #191510, #16130e, #13100c, #13100c, #0f0d0a, #0c0b08

## Harmonies

- Complementary: #181d25
- Analogous: #251a18, #242518
- Triadic: #182520, #201825
- Split-complementary: #182425, #1a1825
- Tetradic: #18251a, #181d25, #251824

## Colors that go with #252018

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #252018 without the hard edge of pure #000. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #252018 in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #252018, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #252018 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Blush put Blush Pink beside #252018, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #252018, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #252018 in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #252018: 10 real palettes, including SoFi's brand system and Paper & Pine, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Diner (https://brandsweets.com/palettes/vivid#diner), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.17:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.3:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #857357 (4.59:1); AA: background → #878787 (4.5:1); AAA: text → #a69477 (7.12:1); AAA: background → #ababab (7.04:1)

## Brands using this color

- **Todoist** — text #25221e (Δ 1.069) — https://brandsweets.com/colors/brands/todoist-com
- **Mailchimp** — primary #241c15 (Δ 1.386) — https://brandsweets.com/colors/brands/mailchimp-com
- **BrandSweets** — text #241c14 (Δ 1.402) — https://brandsweets.com/colors/brands/brandsweets
- **Cohere** — text #212121 (Δ 1.642) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.642) — https://brandsweets.com/colors/brands/postman-com
- **Rolex** — text #212121 (Δ 1.642) — https://brandsweets.com/colors/brands/rolex-com
- **SoFi** — primary #212121 (Δ 1.642) — https://brandsweets.com/colors/brands/sofi-com
- **SoFi** — text #212121 (Δ 1.642) — https://brandsweets.com/colors/brands/sofi-com
- **Bumble** — primary #202020 (Δ 1.664) — https://brandsweets.com/colors/brands/bumble-com
- **Bumble** — text #202020 (Δ 1.664) — https://brandsweets.com/colors/brands/bumble-com
- **ClickUp** — text #202020 (Δ 1.664) — https://brandsweets.com/colors/brands/clickup-com
- **Lamborghini** — primary #202020 (Δ 1.664) — https://brandsweets.com/colors/brands/lamborghini-com
- **Lamborghini** — text #202020 (Δ 1.664) — https://brandsweets.com/colors/brands/lamborghini-com
- **Acer** — text #222222 (Δ 1.726) — https://brandsweets.com/colors/brands/acer-com
- **Airbnb** — text #222222 (Δ 1.726) — https://brandsweets.com/colors/brands/airbnb
- **AliExpress** — primary #222222 (Δ 1.726) — https://brandsweets.com/colors/brands/aliexpress-com
- **AliExpress** — text #222222 (Δ 1.726) — https://brandsweets.com/colors/brands/aliexpress-com
- **Nikon** — primary #222222 (Δ 1.726) — https://brandsweets.com/colors/brands/nikon-com
- **Nikon** — text #222222 (Δ 1.726) — https://brandsweets.com/colors/brands/nikon-com
- **Victoria's Secret** — primary #221d1d (Δ 1.754) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Victoria's Secret** — text #221d1d (Δ 1.754) — https://brandsweets.com/colors/brands/victoriassecret-com
- **Apple** — primary #221e1f (Δ 1.765) — https://brandsweets.com/colors/brands/apple-com
- **Cursor** — text #26251e (Δ 1.779) — https://brandsweets.com/colors/brands/cursor-com
- **GitLab** — text #1f1f1f (Δ 1.789) — https://brandsweets.com/colors/brands/gitlab
- **Google** — text #1f1f1f (Δ 1.789) — https://brandsweets.com/colors/brands/google-com
- **HubSpot** — text #1f1f1f (Δ 1.789) — https://brandsweets.com/colors/brands/hubspot-com
- **Revolut** — text #1f1f1f (Δ 1.789) — https://brandsweets.com/colors/brands/revolut-com
- **Wikipedia** — primary #202122 (Δ 1.875) — https://brandsweets.com/colors/brands/wikipedia-org
- **Wikipedia** — text #202122 (Δ 1.875) — https://brandsweets.com/colors/brands/wikipedia-org
- **New Balance** — accent #2b2419 (Δ 1.909) — https://brandsweets.com/colors/brands/newbalance-com
- **Figma** — text #1e1e1e (Δ 1.999) — https://brandsweets.com/colors/brands/figma

## Curated palettes containing it

- **Bookshop** (editorial, warm, elegant) — #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 — Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. — tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 — collection: https://brandsweets.com/palettes/editorial
- **Wellness** (warm, muted, friendly) — #5f8460, #a8896a, #c6633f, #fbf7f2, #2a2320 — Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands. — tool: https://brandsweets.com/palettes/new/5f8460-a8896a-c6633f-fbf7f2-2a2320 — collection: https://brandsweets.com/palettes/warm
- **Farmers Market** (warm, friendly, vivid) — #d9480f, #5c7c2f, #f2b134, #fffbf0, #2b1d0e — Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh. — tool: https://brandsweets.com/palettes/new/d9480f-5c7c2f-f2b134-fffbf0-2b1d0e — collection: https://brandsweets.com/palettes/warm
- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Retro Pop** (playful, bold, warm) — #e63946, #457b9d, #f4a261, #fff4e0, #23201c — Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast. — tool: https://brandsweets.com/palettes/new/e63946-457b9d-f4a261-fff4e0-23201c — collection: https://brandsweets.com/palettes/playful
- **Harvest** (autumn, warm, muted) — #b5451b, #8a6a2f, #d99a2b, #f8f1e4, #2b1c12 — Pumpkin, straw and burnt gold on parchment — the autumn palette that still feels like a product, not a place-mat. — tool: https://brandsweets.com/palettes/new/b5451b-8a6a2f-d99a2b-f8f1e4-2b1c12 — collection: https://brandsweets.com/palettes/autumn
- **Woodsmoke** (autumn, dark, warm, muted) — #d68a3c, #8c6d4f, #a63d2a, #241b16, #f1e6d6 — Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool. — tool: https://brandsweets.com/palettes/new/d68a3c-8c6d4f-a63d2a-241b16-f1e6d6 — collection: https://brandsweets.com/palettes/autumn
- **Cider** (autumn, warm, elegant) — #8b3a1f, #b8862b, #5f6b3a, #faf3e6, #2e1f16 — Rust, honey and a moss green on cream — the orchard palette; the green keeps it from being all one temperature. — tool: https://brandsweets.com/palettes/new/8b3a1f-b8862b-5f6b3a-faf3e6-2e1f16 — collection: https://brandsweets.com/palettes/autumn
- **Clay & Linen** (earthy, warm, muted) — #b5654d, #8f8168, #5c6b47, #f5efe6, #2a231d — Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made. — tool: https://brandsweets.com/palettes/new/b5654d-8f8168-5c6b47-f5efe6-2a231d — collection: https://brandsweets.com/palettes/earthy
- **Desert Road** (earthy, warm, muted, elegant) — #c2703d, #c9b28b, #3e5f5c, #fbf6ee, #2b211a — Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige. — tool: https://brandsweets.com/palettes/new/c2703d-c9b28b-3e5f5c-fbf6ee-2b211a — collection: https://brandsweets.com/palettes/earthy
- **Kiln** (earthy, dark, warm) — #d17f4a, #9c8b7a, #e7c9a1, #2a221d, #f3ebe1 — Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void. — tool: https://brandsweets.com/palettes/new/d17f4a-9c8b7a-e7c9a1-2a221d-f3ebe1 — collection: https://brandsweets.com/palettes/earthy
- **Darkroom** (vintage, muted, warm, editorial) — #7a4b3a, #b89b72, #3f5a5a, #f3ead8, #2c231c — Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA. — tool: https://brandsweets.com/palettes/new/7a4b3a-b89b72-3f5a5a-f3ead8-2c231c — collection: https://brandsweets.com/palettes/vintage
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/252018-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#252018" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.