# #24ccff

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24ccff`
- RGB: rgb(36, 204, 255)
- HSL: hsl(194, 100%, 57%)
- OKLCH: oklch(0.788 0.144 225.3)
- Relative luminance: 0.5078
- Nearest named color: deepskyblue (#00bfff, Δ 3.791) — https://brandsweets.com/colors/deepskyblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/24ccff

## Tints & shades

- Tints (toward white): #38d1ff, #4dd5ff, #61daff, #75dfff, #8fe5ff, #a3eaff, #b8eeff, #ccf3ff, #e0f8ff, #f5fdff
- Shades (toward black): #0ac6ff, #00b4eb, #00a0d1, #008db8, #00799e, #006280, #004e66, #003b4d, #00232e, #001014

## Harmonies

- Complementary: #ff5724
- Analogous: #24ffc5, #245eff
- Triadic: #ff24cc, #ccff24
- Split-complementary: #ff245e, #ffc524
- Tetradic: #c524ff, #ff5724, #5eff24

## Colors that go with #24ccff

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24ccff: softer than #000 and cool enough to feel like part of the same palette. Seen in: Vimeo (https://brandsweets.com/colors/brands/vimeo-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #24ccff in 4 real palettes, including Riot Games's brand system and Tiffany & Co.'s brand system, as the supporting colour. Seen in: Riot Games (https://brandsweets.com/colors/brands/riotgames-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #24ccff: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent. Seen in: Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Telehealth and Kraken's brand system put Midnight Blue beside #24ccff, as the text colour against it. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), Kraken (https://brandsweets.com/colors/brands/kraken-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #24ccff in 6 real palettes, including 1password's brand system and Telehealth, as the accent. Seen in: 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), NBA (https://brandsweets.com/colors/brands/nba-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #24ccff: 4 real palettes, including Astro's brand system and Deep Water, as the lead colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #24ccff in 9 real palettes, including Astro's brand system and Boeing's brand system, as the text colour against it. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Boeing (https://brandsweets.com/colors/brands/boeing-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Cursor (https://brandsweets.com/colors/brands/cursor-com). — https://brandsweets.com/colors/taupe
- **Coral** #ff7f50 [harmony: complementary] — Coral sits directly opposite #24ccff on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.88:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #007da3 (4.71:1); AA: background → #4a4a4a (4.71:1); AAA: text → #005e7a (7.29:1); AAA: background → #303030 (7.01:1)
- On black (#000000): 11.16:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Twilio** — primary #3acefa (Δ 1.278) — https://brandsweets.com/colors/brands/twilio-com
- **Twilio** — secondary #3acefa (Δ 1.278) — https://brandsweets.com/colors/brands/twilio-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24ccff-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24ccff" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.