# #24bc9b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24bc9b`
- RGB: rgb(36, 188, 155)
- HSL: hsl(167, 68%, 44%)
- OKLCH: oklch(0.713 0.129 173.3)
- Relative luminance: 0.3871
- Nearest named color: Electra (#55b492, Δ 2.957) — https://brandsweets.com/colors/electra
- Moods: vivid
- Page: https://brandsweets.com/colors/24bc9b

## Tints & shades

- Tints (toward white): #28d2ad, #3edab8, #54dec0, #6de3ca, #83e7d2, #98ebd9, #b2f0e3, #c7f4eb, #e1f9f4, #f6fdfc
- Shades (toward black): #21ab8d, #1d9a7f, #1a8971, #177863, #146755, #105647, #0d4539, #0a332a, #07221c, #03110e

## Harmonies

- Complementary: #bc2445
- Analogous: #24bc4f, #2491bc
- Triadic: #9b24bc, #bc9b24
- Split-complementary: #bc2491, #bc4f24
- Tetradic: #4f24bc, #bc2445, #91bc24

## Colors that go with #24bc9b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24bc9b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Hot Pink** #ff69b4 [harmony, pool: complementary] — Hot Pink sits directly opposite #24bc9b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #24bc9b, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Fintech Trust and Ford's brand system put Midnight Blue beside #24bc9b, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 6 real palettes, including Crayon Box and Fresh Juice put Mustard Yellow beside #24bc9b, as the accent. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Diner (https://brandsweets.com/palettes/vivid#diner), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #24bc9b in 6 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #24bc9b in 16 real palettes, including Chime's brand system and Resort, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Resort (https://brandsweets.com/palettes/light#resort), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/taupe
- **Light Coral** #f08080 [harmony, pool: split] — Light Coral is a split-complement of #24bc9b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/lightcoral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #19856e (4.54:1); AA: background → #3d3d3d (4.52:1); AAA: text → #136351 (7.16:1); AAA: background → #1c1c1c (7.09:1)
- On black (#000000): 8.74:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Khan Academy** — primary #14bc94 (Δ 1.157) — https://brandsweets.com/colors/brands/khanacademy-org
- **Khan Academy** — secondary #0cbc94 (Δ 1.227) — https://brandsweets.com/colors/brands/khanacademy-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24bc9b-a2bebb-d459af-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24bc9b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.