# #24bc69

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24bc69`
- RGB: rgb(36, 188, 105)
- HSL: hsl(147, 68%, 44%)
- OKLCH: oklch(0.701 0.171 153)
- Relative luminance: 0.3736
- Nearest named color: Fennel Fiesta (#00bb77, Δ 1.867) — https://brandsweets.com/colors/fennel-fiesta
- Moods: vivid
- Page: https://brandsweets.com/colors/24bc69

## Tints & shades

- Tints (toward white): #28d274, #3eda84, #54de92, #6de3a2, #83e7b0, #98ebbe, #b2f0ce, #c7f4dc, #e1f9ec, #f6fdfa
- Shades (toward black): #21ab5f, #1d9a56, #1a894c, #177843, #146739, #105630, #0d4526, #0a331d, #072213, #03110a

## Harmonies

- Complementary: #bc2478
- Analogous: #2cbc24, #24bcb5
- Triadic: #6924bc, #bc6924
- Split-complementary: #b524bc, #bc242c
- Tetradic: #242cbc, #bc2478, #bcb524

## Colors that go with #24bc69

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24bc69: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Docker (https://brandsweets.com/colors/brands/docker-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #24bc69 in 5 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #24bc69 in 10 real palettes, including Chime's brand system and Obsidian's brand system, as the lead colour. Seen in: Chime (https://brandsweets.com/colors/brands/chime-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #24bc69 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Hot Pink** #ff69b4 [harmony, pool: split] — Hot Pink is a split-complement of #24bc69: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #24bc69: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Blue** #0000ff [pool] — 3 real palettes, including Spotify's brand system and Unity's brand system put Blue beside #24bc69, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: triadic] — Cornflower Blue completes a triad with #24bc69 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.48:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #19854a (4.67:1); AA: background → #3b3b3b (4.52:1); AAA: text → #136337 (7.32:1); AAA: background → #1a1a1a (7.02:1)
- On black (#000000): 8.47:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ubereats** — primary #06c167 (Δ 1.583) — https://brandsweets.com/colors/brands/ubereats-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24bc69-a2beb2-d059d4-1f2d2c-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24bc69" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.