# #24b797

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24b797`
- RGB: rgb(36, 183, 151)
- HSL: hsl(167, 67%, 43%)
- OKLCH: oklch(0.699 0.126 173.4)
- Relative luminance: 0.3648
- Nearest named color: Electra (#55b492, Δ 2.549) — https://brandsweets.com/colors/electra
- Moods: vivid
- Page: https://brandsweets.com/colors/24b797

## Tints & shades

- Tints (toward white): #29d1ac, #3bd8b6, #55ddc0, #6ae2c8, #84e7d1, #99ebd9, #b2f0e3, #c8f4ea, #e1f9f4, #f6fdfc
- Shades (toward black): #21a689, #1d957b, #1a846d, #17735f, #146654, #115546, #0d4438, #0a332a, #07221c, #03110e

## Harmonies

- Complementary: #b72444
- Analogous: #24b74e, #248db7
- Triadic: #9724b7, #b79724
- Split-complementary: #b7248d, #b74e24
- Tetradic: #4e24b7, #b72444, #8db724

## Colors that go with #24b797

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24b797: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), N26 (https://brandsweets.com/colors/brands/n26-com), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Hot Pink** #ff69b4 [harmony, pool: complementary] — Hot Pink sits directly opposite #24b797 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/hotpink
- **Blue** #0000ff [pool] — 4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #24b797, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Fintech Trust and Ford's brand system put Midnight Blue beside #24b797, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Diner and Crayon Box put Mustard Yellow beside #24b797, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #24b797 in 6 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Docker (https://brandsweets.com/colors/brands/docker-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #24b797 in 15 real palettes, including Resort and Chime's brand system, as the text colour against it. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Chime (https://brandsweets.com/colors/brands/chime-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #24b797: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.53:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1a846d (4.6:1); AA: background → #383838 (4.63:1); AAA: text → #136251 (7.26:1); AAA: background → #171717 (7.08:1)
- On black (#000000): 8.3:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Khan Academy** — primary #14bc94 (Δ 1.674) — https://brandsweets.com/colors/brands/khanacademy-org
- **Khan Academy** — secondary #0cbc94 (Δ 1.694) — https://brandsweets.com/colors/brands/khanacademy-org

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24b797-a2bebb-d459af-1f2a2d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24b797" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.