# #24adcc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24adcc`
- RGB: rgb(36, 173, 204)
- HSL: hsl(191, 70%, 47%)
- OKLCH: oklch(0.692 0.117 217.9)
- Relative luminance: 0.3462
- Nearest named color: Aquarius (#2db0ce, Δ 0.985) — https://brandsweets.com/colors/aquarius
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/24adcc

## Tints & shades

- Tints (toward white): #2fbbda, #45c2de, #5ac9e2, #70d0e6, #8ad9ea, #a0e0ee, #b5e7f2, #cbeef6, #e1f5fa, #f6fcfd
- Shades (toward black): #219eba, #1d8ca5, #1a7d93, #176e82, #146071, #104d5b, #0d3f4a, #0a3038, #061d23, #030f11

## Harmonies

- Complementary: #cc4324
- Analogous: #24cc97, #2459cc
- Triadic: #cc24ad, #adcc24
- Split-complementary: #cc2459, #cc9724
- Tetradic: #9724cc, #cc4324, #59cc24

## Colors that go with #24adcc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24adcc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #24adcc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Hermès (https://brandsweets.com/colors/brands/hermes-com), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #24adcc in 4 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #24adcc: 7 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #24adcc: 4 real palettes, including Figma's brand system and Venmo's brand system, as the accent. Seen in: Figma (https://brandsweets.com/colors/brands/figma), Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #24adcc, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Ford (https://brandsweets.com/colors/brands/ford-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #24adcc in 8 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Sky Blue** #87ceeb [pool] — Sky Blue is paired with #24adcc in 4 real palettes, including Max's brand system and Dusty Blue, as the lead colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal), Still Water (https://brandsweets.com/palettes/cool#still-water). — https://brandsweets.com/colors/skyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.65:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1b8198 (4.53:1); AA: background → #363636 (4.56:1); AAA: text → #146071 (7.14:1); AAA: background → #121212 (7.07:1)
- On black (#000000): 7.92:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Confluent** — accent #0daccc (Δ 0.669) — https://brandsweets.com/colors/brands/confluent-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24adcc-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24adcc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.