# #249fb2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#249fb2`
- RGB: rgb(36, 159, 178)
- HSL: hsl(188, 66%, 42%)
- OKLCH: oklch(0.647 0.104 210.8)
- Relative luminance: 0.2839
- Nearest named color: Baltic (#279d9f, Δ 2.809) — https://brandsweets.com/colors/baltic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/249fb2

## Tints & shades

- Tints (toward white): #2ab6cb, #38c1d6, #51c9db, #67d0e0, #80d8e5, #99dfea, #afe6ef, #c8eef4, #ddf4f8, #f7fcfd
- Shades (toward black): #2190a1, #1d8190, #1b7583, #176672, #145761, #104850, #0d393f, #0a2d33, #071e22, #030f11

## Harmonies

- Complementary: #b23724
- Analogous: #24b27e, #2458b2
- Triadic: #b2249f, #9fb224
- Split-complementary: #b22458, #b27e24
- Tetradic: #7e24b2, #b23724, #58b224

## Colors that go with #249fb2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #249fb2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: complementary] — Orange Red sits directly opposite #249fb2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered
- **Crimson** #dc143c [pool] — Crimson is paired with #249fb2 in 6 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Riot Games (https://brandsweets.com/colors/brands/riotgames-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #249fb2: 6 real palettes, including Gopro's brand system and Peacock, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 11 real palettes, including Ford's brand system and SoFi's brand system put Midnight Blue beside #249fb2, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #249fb2 in 4 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #249fb2 in 9 real palettes, including Still Water and Rain Garden, as that palette's text colour. Seen in: Still Water (https://brandsweets.com/palettes/cool#still-water), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Retool (https://brandsweets.com/colors/brands/retool-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Lido and Hermès's brand system put Tomato beside #249fb2, as the supporting colour. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Hermès (https://brandsweets.com/colors/brands/hermes-com), Substack (https://brandsweets.com/colors/brands/substack-com), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1d8190 (4.57:1); AA: background → #2b2b2b (4.5:1); AAA: text → #165f6a (7.29:1)
- On black (#000000): 6.68:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #26a7ba (7.32:1)

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.695) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/249fb2-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#249fb2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.