# #249e77

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#249e77`
- RGB: rgb(36, 158, 119)
- HSL: hsl(161, 63%, 38%)
- OKLCH: oklch(0.625 0.12 166.2)
- Relative luminance: 0.2616
- Nearest named color: Bulma Hair (#359e6b, Δ 1.726) — https://brandsweets.com/colors/bulma-hair
- Moods: vivid
- Page: https://brandsweets.com/colors/249e77

## Tints & shades

- Tints (toward white): #2ab78a, #2fd09d, #48d5a9, #61dbb4, #7ae1c0, #93e6cc, #acecd8, #c5f2e4, #def7ef, #f7fdfb
- Shades (toward black): #21916e, #1d8161, #1a7458, #17644b, #145742, #114b39, #0d3a2c, #0a2e23, #071d16, #04110d

## Harmonies

- Complementary: #9e244b
- Analogous: #249e3a, #24889e
- Triadic: #77249e, #9e7724
- Split-complementary: #9e2488, #9e3a24
- Tetradic: #3a249e, #9e244b, #889e24

## Colors that go with #249e77

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #249e77: softer than #000 and cool enough to feel like part of the same palette. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), N26 (https://brandsweets.com/colors/brands/n26-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #249e77: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Unity's brand system put Blue beside #249e77, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Unity (https://brandsweets.com/colors/brands/unity-com), Spotify (https://brandsweets.com/colors/brands/spotify), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Chocolate** #d2691e [harmony, pool: triadic] — Chocolate completes a triad with #249e77 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/chocolate
- **Denim** #1560bd [pool] — Designers have shipped Denim with #249e77: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Fintech Trust and Tide Pool put Midnight Blue beside #249e77, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #249e77 in 6 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Subaru (https://brandsweets.com/colors/brands/subaru-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #249e77 in 13 real palettes, including Wellness and Rain Garden, as that palette's text colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Subaru (https://brandsweets.com/colors/brands/subaru-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.37:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e8564 (4.57:1); AA: background → #242424 (4.61:1); AAA: text → #17644b (7.09:1)
- On black (#000000): 6.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #27aa81 (7.15:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/249e77-a2beb8-d459bb-1f2c2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#249e77" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.