# #248cf5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#248cf5`
- RGB: rgb(36, 140, 245)
- HSL: hsl(210, 91%, 55%)
- OKLCH: oklch(0.638 0.181 253.3)
- Relative luminance: 0.2572
- Nearest named color: dodgerblue (#1e90ff, Δ 1.676) — https://brandsweets.com/colors/dodgerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/248cf5

## Tints & shades

- Tints (toward white): #3796f6, #50a3f7, #63adf8, #77b8f9, #8fc4fa, #a2cffb, #b6d9fc, #c9e3fc, #e2f0fe, #f5faff
- Shades (toward black): #0b80f4, #0a73db, #0966c3, #0859aa, #074d92, #063d75, #04305d, #032444, #02172c, #010a13

## Harmonies

- Complementary: #f58c24
- Analogous: #24f5f5, #2424f5
- Triadic: #f5248c, #8cf524
- Split-complementary: #f52424, #f5f524
- Tetradic: #f524f5, #f58c24, #24f524

## Colors that go with #248cf5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #248cf5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #248cf5 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #248cf5 in 11 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #248cf5, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #248cf5: 10 real palettes, including Carrefour's brand system and Blue Mono, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Behance (https://brandsweets.com/colors/brands/behance-net), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #248cf5 in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #248cf5: 10 real palettes, including Venmo's brand system and Patreon's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #248cf5: 19 real palettes, including Venmo's brand system and Coursera's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0b75e0 (4.53:1); AA: background → #242424 (4.54:1); AAA: text → #0857a6 (7.18:1)
- On black (#000000): 6.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3c99f6 (7.08:1)

## Brands using this color

- **Venmo** — primary #008cff (Δ 1.653) — https://brandsweets.com/colors/brands/venmo-com
- **HashiCorp** — secondary #2b89ff (Δ 1.803) — https://brandsweets.com/colors/brands/hashicorp-com
- **Unity** — primary #0892ff (Δ 1.966) — https://brandsweets.com/colors/brands/unity-com

## Curated palettes containing it

- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/248cf5-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#248cf5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.