# #24894d

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24894d`
- RGB: rgb(36, 137, 77)
- HSL: hsl(144, 58%, 34%)
- OKLCH: oklch(0.558 0.13 152.6)
- Relative luminance: 0.188
- Nearest named color: Center Field (#008b56, Δ 1.274) — https://brandsweets.com/colors/center-field
- Moods: neutral
- Page: https://brandsweets.com/colors/24894d

## Tints & shades

- Tints (toward white): #2ba15a, #32bd6a, #42cd79, #5ed48d, #76db9e, #8ee1af, #aae9c3, #c3efd4, #dff6e8, #f7fdf9
- Shades (toward black): #217d46, #1e713f, #1b6538, #185932, #144d2b, #114024, #0e341d, #0b2817, #071c10, #041009

## Harmonies

- Complementary: #892461
- Analogous: #2e8924, #24897f
- Triadic: #4d2489, #894d24
- Split-complementary: #7f2489, #89242e
- Tetradic: #242e89, #892461, #897f24

## Colors that go with #24894d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24894d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #24894d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #24894d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Copper** #b87333 [pool] — Designers have shipped Copper with #24894d: 4 real palettes, including Wellness and Riverbed, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #24894d in 6 real palettes, including Coinbase's brand system and Five Guys's brand system. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #24894d: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #24894d, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #24894d in 14 real palettes, including Subaru's brand system and Acer's brand system, as that palette's text colour. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.41:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #23854a (4.64:1); AA: background → #080808 (4.54:1); AAA: text → #1b6538 (7.08:1)
- On black (#000000): 4.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #2ead61 (7.27:1)

## Brands using this color

- **Lemon Squeezy** — secondary #1e874c (Δ 0.721) — https://brandsweets.com/colors/brands/lemonsqueezy-com
- **Kia** — secondary #00884d (Δ 1.159) — https://brandsweets.com/colors/brands/kia-com
- **Coinbase** — success #098551 (Δ 1.808) — https://brandsweets.com/colors/brands/coinbase

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24894d-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24894d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.