# #246eb7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#246eb7`
- RGB: rgb(36, 110, 183)
- HSL: hsl(210, 67%, 43%)
- OKLCH: oklch(0.531 0.135 251.8)
- Relative luminance: 0.1495
- Nearest named color: Campanula (#3473b7, Δ 1.967) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/246eb7

## Tints & shades

- Tints (toward white): #297dd1, #3b8ad8, #5599dd, #6aa6e2, #84b5e7, #99c2eb, #b2d1f0, #c8def4, #e1edf9, #f6fafd
- Shades (toward black): #2163a6, #1d5995, #1a4f84, #174573, #143d66, #113355, #0d2944, #0a1f33, #071422, #030a11

## Harmonies

- Complementary: #b76e24
- Analogous: #24b7b7, #2424b7
- Triadic: #b7246e, #6eb724
- Split-complementary: #b72424, #b7b724
- Tetradic: #b724b7, #b76e24, #24b724

## Colors that go with #246eb7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #246eb7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #246eb7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #246eb7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #246eb7 in 9 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #246eb7, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #246eb7: 13 real palettes, including General Mills's brand system and Intel's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #246eb7: 5 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #246eb7: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d5995 (7.2:1)
- On black (#000000): 3.99:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2878c8 (4.61:1); AA: background → #f0f0f0 (4.62:1); AAA: text → #599cde (7.23:1)

## Brands using this color

- **The New York Times** — secondary #346eb7 (Δ 1.12) — https://brandsweets.com/colors/brands/nytimes-com
- **State Farm** — accent #0a70bc (Δ 1.178) — https://brandsweets.com/colors/brands/statefarm-com
- **Venmo** — accent #0070ba (Δ 1.235) — https://brandsweets.com/colors/brands/venmo-com
- **LEGO** — accent #006db7 (Δ 1.35) — https://brandsweets.com/colors/brands/lego-com
- **AT&T** — secondary #0072b2 (Δ 1.842) — https://brandsweets.com/colors/brands/att-com
- **Skechers** — accent #1973c1 (Δ 1.878) — https://brandsweets.com/colors/brands/skechers-com
- **KLM** — secondary #0070c2 (Δ 1.935) — https://brandsweets.com/colors/brands/klm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/246eb7-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#246eb7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.