# #246ddb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#246ddb`
- RGB: rgb(36, 109, 219)
- HSL: hsl(216, 72%, 50%)
- OKLCH: oklch(0.554 0.183 259.1)
- Relative luminance: 0.1643
- Nearest named color: Royal Blue (#4169e1, Δ 2.508) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/246ddb

## Tints & shades

- Tints (toward white): #3a7cdf, #508ae2, #6196e5, #77a5e9, #8db3ec, #a3c2f0, #b9d0f4, #cadcf6, #e0ebfa, #f6f9fe
- Shades (toward black): #2062c5, #1d59b4, #1a4f9e, #17468c, #133b76, #103060, #0d274f, #091c39, #061427, #030912

## Harmonies

- Complementary: #db9224
- Analogous: #24c9db, #3624db
- Triadic: #db246d, #6ddb24
- Split-complementary: #db3624, #c9db24
- Tetradic: #db24c9, #db9224, #24db36

## Colors that go with #246ddb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #246ddb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #246ddb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Chase (https://brandsweets.com/colors/brands/chase-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #246ddb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #246ddb in 11 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including BBC's brand system and EA's brand system put Blue beside #246ddb, as the accent. Seen in: BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #246ddb: 14 real palettes, including Carrefour's brand system and Unilever's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #246ddb: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #246ddb: 7 real palettes, including Astro's brand system and Elastic's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co), Venmo (https://brandsweets.com/colors/brands/venmo-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1c55ab (7.15:1)
- On black (#000000): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2c73dd (4.6:1); AA: background → #f7f7f7 (4.57:1); AAA: text → #6196e5 (7:1)

## Brands using this color

- **Walmart** — secondary #0071dc (Δ 1.341) — https://brandsweets.com/colors/brands/walmart-com
- **ASUS** — accent #006ce1 (Δ 1.523) — https://brandsweets.com/colors/brands/asus-com
- **Loom** — primary #1868db (Δ 1.534) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.534) — https://brandsweets.com/colors/brands/loom-com
- **Subaru** — secondary #1971d4 (Δ 1.615) — https://brandsweets.com/colors/brands/subaru-com
- **Foot Locker** — accent #036ad8 (Δ 1.625) — https://brandsweets.com/colors/brands/footlocker-com
- **GitHub** — accent #0969da (Δ 1.637) — https://brandsweets.com/colors/brands/github
- **Carrefour** — secondary #0970e6 (Δ 1.874) — https://brandsweets.com/colors/brands/carrefour-com
- **Khan Academy** — accent #0069d6 (Δ 1.968) — https://brandsweets.com/colors/brands/khanacademy-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/246ddb-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#246ddb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.