# #246bc2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#246bc2`
- RGB: rgb(36, 107, 194)
- HSL: hsl(213, 69%, 45%)
- OKLCH: oklch(0.531 0.153 255.9)
- Relative luminance: 0.1479
- Nearest named color: Denim (#1560bd, Δ 3.289) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/246bc2

## Tints & shades

- Tints (toward white): #2877d7, #4187dc, #5795e0, #6ca2e4, #86b3e9, #9cc0ed, #b1cef1, #c7dcf5, #e1ecf9, #f6fafd
- Shades (toward black): #2061b1, #1d589f, #1a4e8e, #17457d, #143b6c, #102f56, #0d2645, #091c34, #061322, #030911

## Harmonies

- Complementary: #c27b24
- Analogous: #24bac2, #2b24c2
- Triadic: #c2246b, #6bc224
- Split-complementary: #c22b24, #bac224
- Tetradic: #c224ba, #c27b24, #24c22b

## Colors that go with #246bc2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #246bc2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #246bc2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #246bc2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #246bc2 in 10 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Activision's brand system put Blue beside #246bc2, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #246bc2: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #246bc2: 7 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #246bc2: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d589f (7.12:1)
- On black (#000000): 3.96:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2774d3 (4.53:1); AA: background → #ededed (4.53:1); AAA: text → #609ae2 (7.22:1)

## Brands using this color

- **PlanetScale** — accent #0b6ec5 (Δ 1.147) — https://brandsweets.com/colors/brands/planetscale-com
- **Pizza Hut** — accent #266dcc (Δ 1.617) — https://brandsweets.com/colors/brands/pizzahut-com
- **KLM** — secondary #0070c2 (Δ 1.623) — https://brandsweets.com/colors/brands/klm-com
- **Bing** — accent #3366bb (Δ 1.729) — https://brandsweets.com/colors/brands/bing-com
- **Intel** — secondary #0071c5 (Δ 1.782) — https://brandsweets.com/colors/brands/intel-com
- **Linkedin** — secondary #0a66c2 (Δ 1.927) — https://brandsweets.com/colors/brands/linkedin-com
- **State Farm** — accent #0a70bc (Δ 1.955) — https://brandsweets.com/colors/brands/statefarm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/246bc2-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#246bc2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.