# #24654d

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24654d`
- RGB: rgb(36, 101, 77)
- HSL: hsl(158, 47%, 27%)
- OKLCH: oklch(0.458 0.077 165.5)
- Relative luminance: 0.1022
- Nearest named color: Forest Serenade (#336644, Δ 1.817) — https://brandsweets.com/colors/forest-serenade
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/24654d

## Tints & shades

- Tints (toward white): #2e7f62, #379a76, #41b48a, #56c29b, #74cdac, #8fd6bc, #a9e0cc, #c3e9db, #ddf3eb, #f8fcfb
- Shades (toward black): #225e48, #1e523f, #1b4b39, #184334, #163c2e, #123125, #0f2920, #0c221a, #081611, #050f0b

## Harmonies

- Complementary: #65243c
- Analogous: #24652d, #245d65
- Triadic: #4d2465, #654d24
- Split-complementary: #65245d, #652d24
- Tetradic: #2d2465, #65243c, #5d6524

## Colors that go with #24654d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24654d: softer than #000 and cool enough to feel like part of the same palette. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Pampers (https://brandsweets.com/colors/brands/pampers-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #24654d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #24654d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Warp's brand system put Blue beside #24654d, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Jeep (https://brandsweets.com/colors/brands/jeep-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #24654d, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #24654d: 9 real palettes, including HP's brand system and Intel's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #24654d in 5 real palettes, including Fireside and Mid-Century, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #24654d in 4 real palettes, including Neon's brand system and Clerk's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), Clerk (https://brandsweets.com/colors/brands/clerk-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #23614b (7.28:1)
- On black (#000000): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2f8364 (4.55:1); AA: background → #d1d1d1 (4.52:1); AAA: text → #3da981 (7.19:1)

## Curated palettes containing it

- **Canopy** (forest, cool, muted, calm) — #2d6a4f, #95d5b2, #d8a48f, #f6faf7, #1b4332 — Deep green and new-leaf mint with a bark-pink accent — a forest that reads calm rather than camo. — tool: https://brandsweets.com/palettes/new/2d6a4f-95d5b2-d8a48f-f6faf7-1b4332 — collection: https://brandsweets.com/palettes/forest

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24654d-a2beb7-d459c2-1f2c2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24654d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.