# #245fcc

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#245fcc`
- RGB: rgb(36, 95, 204)
- HSL: hsl(219, 70%, 47%)
- OKLCH: oklch(0.513 0.18 261.3)
- Relative luminance: 0.1292
- Nearest named color: Denim (#1560bd, Δ 2.569) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/245fcc

## Tints & shades

- Tints (toward white): #2f6bda, #457ade, #5a8ae2, #7099e6, #8aacea, #a0bbee, #b5cbf2, #cbdaf6, #e1e9fa, #f6f9fd
- Shades (toward black): #2157ba, #1d4da5, #1a4493, #173c82, #143471, #102a5b, #0d224a, #0a1a38, #061023, #030811

## Harmonies

- Complementary: #cc9124
- Analogous: #24b3cc, #3d24cc
- Triadic: #cc245f, #5fcc24
- Split-complementary: #cc3d24, #b3cc24
- Tetradic: #cc24b3, #cc9124, #24cc3d

## Colors that go with #245fcc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #245fcc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #245fcc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #245fcc in 9 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside #245fcc, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Activision (https://brandsweets.com/colors/brands/activision-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #245fcc: 8 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #245fcc: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #245fcc: 8 real palettes, including HashiCorp's brand system and Apple's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #245fcc: 8 real palettes, including Nissan's brand system and Campbell's's brand system, as the supporting colour. Seen in: Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f53b2 (7.15:1)
- On black (#000000): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3871dc (4.56:1); AA: background → #e3e3e3 (4.57:1); AAA: text → #6c96e5 (7.13:1)

## Brands using this color

- **Nissan** — accent #005fcc (Δ 1.404) — https://brandsweets.com/colors/brands/nissanusa-com
- **Strava** — accent #0060d0 (Δ 1.426) — https://brandsweets.com/colors/brands/strava-com
- **YouTube** — accent #065fd4 (Δ 1.682) — https://brandsweets.com/colors/brands/youtube-com
- **Box** — primary #0061d5 (Δ 1.827) — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 (Δ 1.827) — https://brandsweets.com/colors/brands/box-com
- **Postman** — accent #0265d2 (Δ 1.876) — https://brandsweets.com/colors/brands/postman-com
- **HashiCorp** — primary #2264d6 (Δ 1.925) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.925) — https://brandsweets.com/colors/brands/hashicorp-com
- **Apple** — accent #0066cc (Δ 1.968) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.968) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.968) — https://brandsweets.com/colors/brands/unilever-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/245fcc-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#245fcc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.