# #245f70

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#245f70`
- RGB: rgb(36, 95, 112)
- HSL: hsl(193, 51%, 29%)
- OKLCH: oklch(0.455 0.066 220.1)
- Relative luminance: 0.0973
- Nearest named color: Atlantis (#336172, Δ 1.58) — https://brandsweets.com/colors/atlantis
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/245f70

## Tints & shades

- Tints (toward white): #2d768b, #368da6, #3ea4c1, #59b1c9, #74bed2, #8bc9da, #a6d5e2, #c1e2eb, #dceff4, #f7fbfd
- Shades (toward black): #225968, #1e4f5c, #1b4855, #183e49, #153841, #112e36, #0f272e, #0b1e23, #09171b, #050d0f

## Harmonies

- Complementary: #703524
- Analogous: #24705a, #243a70
- Triadic: #70245f, #5f7024
- Split-complementary: #70243a, #705a24
- Tetradic: #5a2470, #703524, #3a7024

## Colors that go with #245f70

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #245f70: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #245f70's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Capital One (https://brandsweets.com/colors/brands/capitalone-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Discover (https://brandsweets.com/colors/brands/discover-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #245f70 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/rust
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and Rolex's brand system put Blue beside #245f70, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #245f70: 4 real palettes, including Open House and Alpine, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #245f70: 4 real palettes, including Fintech Trust and Unilever's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Unilever (https://brandsweets.com/colors/brands/unilever-com), Ink & Paper (https://brandsweets.com/palettes/minimal#ink-and-paper), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #245f70: 4 real palettes, including Desert Road and Dusk, as the lead colour. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #245f70: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.13:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.95:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #318096 (4.66:1); AA: background → #cfcfcf (4.58:1); AAA: text → #3da1bd (7.03:1); AAA: background → #ffffff (7.13:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/245f70-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#245f70" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.