# #245bdb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#245bdb`
- RGB: rgb(36, 91, 219)
- HSL: hsl(222, 72%, 50%)
- OKLCH: oklch(0.517 0.204 263.4)
- Relative luminance: 0.1297
- Nearest named color: Bluetiful (#3c69e7, Δ 4.632) — https://brandsweets.com/colors/bluetiful
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/245bdb

## Tints & shades

- Tints (toward white): #3a6bdf, #507ce2, #6189e5, #7799e9, #8daaec, #a3baf0, #b9caf4, #cad8f6, #e0e8fa, #f6f8fe
- Shades (toward black): #2052c5, #1d4ab4, #1a419e, #173a8c, #133176, #102860, #0d214f, #091839, #061027, #030712

## Harmonies

- Complementary: #dba424
- Analogous: #24b7db, #4824db
- Triadic: #db245b, #5bdb24
- Split-complementary: #db4824, #b7db24
- Tetradic: #db24b7, #dba424, #24db48

## Colors that go with #245bdb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #245bdb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #245bdb in 9 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Headspace's brand system and Pixar's brand system put Blue beside #245bdb, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #245bdb: 8 real palettes, including NBA's brand system and Gopro's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #245bdb in 16 real palettes, including Chase's brand system and Foot Locker's brand system, as the accent. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #245bdb: 7 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #245bdb: 8 real palettes, including HashiCorp's brand system and Coursera's brand system, as the supporting colour. Seen in: HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue
- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #245bdb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1f50c1 (7.06:1)
- On black (#000000): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3e6ee0 (4.51:1); AA: background → #e3e3e3 (4.55:1); AAA: text → #7396e8 (7.26:1)

## Brands using this color

- **Philips** — secondary #0b5ed7 (Δ 1.363) — https://brandsweets.com/colors/brands/philips-com
- **Square** — secondary #005ad9 (Δ 1.564) — https://brandsweets.com/colors/brands/squareup-com
- **1password** — accent #145fe4 (Δ 1.699) — https://brandsweets.com/colors/brands/1password-com
- **YouTube** — accent #065fd4 (Δ 1.812) — https://brandsweets.com/colors/brands/youtube-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/245bdb-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#245bdb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.