# #24546a

A color — cool, dark, luxury, bold, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24546a`
- RGB: rgb(36, 84, 106)
- HSL: hsl(199, 49%, 28%)
- OKLCH: oklch(0.423 0.063 230.7)
- Relative luminance: 0.0776
- Nearest named color: Abyssal Waters (#005765, Δ 2.32) — https://brandsweets.com/colors/abyssal-waters
- Moods: cool, dark, luxury, bold, modern
- Page: https://brandsweets.com/colors/24546a

## Tints & shades

- Tints (toward white): #2e6985, #377ea0, #4093ba, #58a3c6, #72b2cf, #8dc0d8, #a8cfe1, #c2deea, #ddecf3, #f7fbfc
- Shades (toward black): #224e63, #1e4557, #1b3f50, #173644, #15303d, #122a35, #0e212a, #0c1b22, #081217, #050c0f

## Harmonies

- Complementary: #6a3b24
- Analogous: #246a5e, #24316a
- Triadic: #6a2454, #546a24
- Split-complementary: #6a2431, #6a5e24
- Tetradic: #5e246a, #6a3b24, #316a24

## Colors that go with #24546a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #24546a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Console Light (https://brandsweets.com/palettes/technical#console-light), Disney (https://brandsweets.com/colors/brands/disney-com), Motorola (https://brandsweets.com/colors/brands/motorola-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #24546a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 8 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #24546a, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #24546a: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #24546a in 9 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #24546a: 13 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #24546a in 5 real palettes, including Fireside and Disney's brand system, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Disney (https://brandsweets.com/colors/brands/disney-com), Open House (https://brandsweets.com/palettes/clean#open-house), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #24546a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.23:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.55:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #377ea0 (4.65:1); AA: background → #c2c2c2 (4.62:1); AAA: text → #509fc3 (7.09:1); AAA: background → #ededed (7.03:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24546a-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24546a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.