# #24507a

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24507a`
- RGB: rgb(36, 80, 122)
- HSL: hsl(209, 54%, 31%)
- OKLCH: oklch(0.421 0.086 249.6)
- Relative luminance: 0.0752
- Nearest named color: Assassin (#2d4f83, Δ 1.879) — https://brandsweets.com/colors/assassin
- Moods: cool, modern
- Page: https://brandsweets.com/colors/24507a

## Tints & shades

- Tints (toward white): #2d6395, #3472ad, #3f84c6, #5a96ce, #76a7d6, #8db6dd, #a9c8e5, #c4d9ed, #dce8f4, #f7fafd
- Shades (toward black): #21496e, #1e4366, #1b3c5a, #17344f, #152f47, #12273b, #0e1f2f, #0b1723, #08121b, #050a10

## Harmonies

- Complementary: #7a4e24
- Analogous: #247a78, #24267a
- Triadic: #7a2450, #507a24
- Split-complementary: #7a2426, #7a7824
- Tetradic: #78247a, #7a4e24, #267a24

## Colors that go with #24507a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #24507a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #24507a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Blue** #0000ff [pool] — 7 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #24507a, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #24507a: 4 real palettes, including Dusk and Open House, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #24507a: 4 real palettes, including Blizzard's brand system and Blue Mono, as the lead colour. Seen in: Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #24507a: 15 real palettes, including HP's brand system and Hinge's brand system, as the accent. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #24507a in 5 real palettes, including Open House and Sapphire & Gold, as the accent. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Disney (https://brandsweets.com/colors/brands/disney-com), Fireside (https://brandsweets.com/palettes/dark#fireside). — https://brandsweets.com/colors/goldenrod
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #24507a: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.39:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #377ab9 (4.65:1); AA: background → #bfbfbf (4.56:1); AAA: text → #629bd0 (7.12:1); AAA: background → #ebebeb (7.04:1)

## Curated palettes containing it

- **First Snow** (winter, cool, light, minimal) — #2b4c7e, #8fa8c8, #c9d6e3, #fbfcfe, #14213d — Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue. — tool: https://brandsweets.com/palettes/new/2b4c7e-8fa8c8-c9d6e3-fbfcfe-14213d — collection: https://brandsweets.com/palettes/winter

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24507a-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24507a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.