# #244240

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#244240`
- RGB: rgb(36, 66, 64)
- HSL: hsl(176, 29%, 20%)
- OKLCH: oklch(0.355 0.036 190.2)
- Relative luminance: 0.0464
- Nearest named color: Botanical Night (#12403c, Δ 2.075) — https://brandsweets.com/colors/botanical-night
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/244240

## Tints & shades

- Tints (toward white): #335c59, #417673, #4e8d89, #5ea6a1, #78b5b1, #92c3c0, #add2cf, #c4dedd, #deedec, #f8fbfb
- Shades (toward black): #213b39, #1f3836, #1b3130, #192e2d, #162726, #122120, #101e1d, #0d1716, #0b1413, #070d0d

## Harmonies

- Complementary: #422426
- Analogous: #244231, #243542
- Triadic: #402442, #424024
- Split-complementary: #422435, #423124
- Tetradic: #312442, #422426, #354224

## Colors that go with #244240

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #244240's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: analogous] — Teal is #244240's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Indian Red** #cd5c5c [harmony, pool: complementary] — Indian Red sits directly opposite #244240 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/indianred
- **Amber** #ffbf00 [pool] — Amber is paired with #244240 in 4 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #244240, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #244240, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #244240 in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #244240: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.89:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #47807c (4.65:1); AA: background → #a8a8a8 (4.58:1); AAA: text → #59a19c (7:1); AAA: background → #d1d1d1 (7.13:1)

## Brands using this color

- **Jeep** — secondary #1e4544 (Δ 1.078) — https://brandsweets.com/colors/brands/jeep-com
- **HubSpot** — primary #124548 (Δ 1.864) — https://brandsweets.com/colors/brands/hubspot-com
- **HubSpot** — accent #124548 (Δ 1.864) — https://brandsweets.com/colors/brands/hubspot-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/244240-a2bdbe-d4599d-1f282d-e9f1ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#244240" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.