# #243d28

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#243d28`
- RGB: rgb(36, 61, 40)
- HSL: hsl(130, 26%, 19%)
- OKLCH: oklch(0.333 0.048 148.4)
- Relative luminance: 0.0387
- Nearest named color: Queen of Trees (#1c401f, Δ 2.237) — https://brandsweets.com/colors/queen-of-trees
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/243d28

## Tints & shades

- Tints (toward white): #335739, #42704a, #518a5b, #62a36c, #7bb284, #92bf99, #abceb1, #c5ddc9, #dfece1, #f9fbf9
- Shades (toward black): #223a26, #1e3322, #1c3020, #192a1b, #172719, #132015, #111d13, #0d160f, #0b130d, #080d08

## Harmonies

- Complementary: #3d2439
- Analogous: #2c3d24, #243d35
- Triadic: #28243d, #3d2824
- Split-complementary: #35243d, #3d242c
- Tetradic: #242c3d, #3d2439, #3d3524

## Colors that go with #243d28

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: analogous] — Dark Olive Green is #243d28's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #243d28 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #243d28's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Medium Orchid** #ba55d3 [harmony, pool: complementary] — Medium Orchid sits directly opposite #243d28 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/mediumorchid
- **Amber** #ffbf00 [pool] — Amber is paired with #243d28 in 6 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #243d28, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #243d28, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cream** #fffdd0 [role] — Cream is the surface #243d28 wants: a warm off-white that shares its undertone, so #243d28 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.84:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4b8154 (4.57:1); AA: background → #a1a1a1 (4.58:1); AAA: text → #65a46f (7.09:1); AAA: background → #c7c7c7 (7.01:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/243d28-a2beaa-b14edf-1f2d28-ecf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#243d28" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.