# #24369e

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24369e`
- RGB: rgb(36, 54, 158)
- HSL: hsl(231, 63%, 38%)
- OKLCH: oklch(0.392 0.169 269.1)
- Relative luminance: 0.0548
- Nearest named color: Depths of Night (#2c319b, Δ 1.406) — https://brandsweets.com/colors/depths-of-night
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/24369e

## Tints & shades

- Tints (toward white): #2a3fb7, #2f47d0, #485dd5, #6173db, #7a89e1, #939fe6, #acb6ec, #c5ccf2, #dee2f7, #f7f8fd
- Shades (toward black): #213291, #1d2c81, #1a2874, #172264, #141e57, #111a4b, #0d143a, #0a102e, #070a1d, #040611

## Harmonies

- Complementary: #9e8c24
- Analogous: #24739e, #4f249e
- Triadic: #9e2436, #369e24
- Split-complementary: #9e4f24, #739e24
- Tetradic: #9e2473, #9e8c24, #249e4f

## Colors that go with #24369e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #24369e: softer than #000 and cool enough to feel like part of the same palette. Seen in: dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), HP (https://brandsweets.com/colors/brands/hp-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #24369e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #24369e, as the supporting colour. Seen in: Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #24369e in 10 real palettes, including Walgreens's brand system and Behance's brand system, as the lead colour. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #24369e: 12 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent. Seen in: Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #24369e: 4 real palettes, including 3M's brand system and MLB's brand system, as the supporting colour. Seen in: 3M (https://brandsweets.com/colors/brands/3m-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Datadog (https://brandsweets.com/colors/brands/datadoghq-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 16 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #24369e, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #24369e in 4 real palettes, including Tide's brand system and NASA's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Intercom (https://brandsweets.com/colors/brands/intercom-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.1:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #596cd9 (4.57:1); AA: background → #b0b0b0 (4.62:1); AAA: text → #8291e3 (7.11:1); AAA: background → #d9d9d9 (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24369e-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24369e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.