# #243647

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#243647`
- RGB: rgb(36, 54, 71)
- HSL: hsl(209, 33%, 21%)
- OKLCH: oklch(0.325 0.038 247.7)
- Relative luminance: 0.0347
- Nearest named color: Into the Night (#1e3642, Δ 1.262) — https://brandsweets.com/colors/into-the-night
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/243647

## Tints & shades

- Tints (toward white): #324b62, #3e5d7a, #4b7195, #5c86ad, #779abb, #8facc7, #aac0d4, #c5d4e2, #dde6ee, #f8fafc
- Shades (toward black): #203140, #1f2e3d, #1b2936, #18242f, #16222c, #131c25, #0f171f, #0c1218, #0a0f14, #070a0e

## Harmonies

- Complementary: #473524
- Analogous: #244747, #242447
- Triadic: #472436, #364724
- Split-complementary: #472424, #474724
- Tetradic: #472447, #473524, #244724

## Colors that go with #243647

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: split] — Dark Olive Green is a split-complement of #243647: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #243647 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #243647's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #243647's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #243647 in 9 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including Minecraft's brand system and Headspace's brand system put Blue beside #243647, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #243647, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #243647: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #50799f (4.58:1); AA: background → #9c9c9c (4.52:1); AAA: text → #779abb (7.12:1); AAA: background → #c4c4c4 (7.11:1)

## Brands using this color

- **Boeing** — primary #253746 (Δ 0.459) — https://brandsweets.com/colors/brands/boeing-com
- **Asana** — primary #273240 (Δ 1.553) — https://brandsweets.com/colors/brands/asana-com
- **Bloomberg** — secondary #2b333f (Δ 1.665) — https://brandsweets.com/colors/brands/bloomberg-com
- **Hermès** — accent #2b333f (Δ 1.665) — https://brandsweets.com/colors/brands/hermes-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — secondary #2b333f (Δ 1.665) — https://brandsweets.com/colors/brands/playstation-com
- **Audi** — primary #2c343f (Δ 1.678) — https://brandsweets.com/colors/brands/audi-com
- **Docker** — primary #2c333f (Δ 1.738) — https://brandsweets.com/colors/brands/docker-com
- **Volkswagen** — secondary #293043 (Δ 1.96) — https://brandsweets.com/colors/brands/vw-com

## Curated palettes containing it

- **Harbour** (ocean, cool, muted, editorial) — #3d5a80, #98c1d9, #ee6c4d, #f7f9fb, #293241 — Steel blue and haze with a buoy orange on a pale grey — the maritime palette every port town uses for a reason. — tool: https://brandsweets.com/palettes/new/3d5a80-98c1d9-ee6c4d-f7f9fb-293241 — collection: https://brandsweets.com/palettes/ocean

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/243647-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#243647" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.