# #243132

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#243132`
- RGB: rgb(36, 49, 50)
- HSL: hsl(184, 16%, 17%)
- OKLCH: oklch(0.302 0.018 202.1)
- Relative luminance: 0.028
- Nearest named color: Nightmare Fuel (#293135, Δ 1) — https://brandsweets.com/colors/nightmare-fuel
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/243132

## Tints & shades

- Tints (toward white): #36494a, #476062, #587779, #698e91, #83a3a5, #9ab4b6, #b2c6c7, #cad7d8, #e1e9ea, #f9fbfb
- Shades (toward black): #222e2f, #1e2929, #1c2626, #1a2323, #182021, #131a1b, #111718, #0f1415, #0b0f0f, #090c0c

## Harmonies

- Complementary: #322524
- Analogous: #24322c, #242a32
- Triadic: #322431, #313224
- Split-complementary: #32242a, #322c24
- Tetradic: #2c2432, #322524, #2a3224

## Colors that go with #243132

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #243132 in 11 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Headspace's brand system and Minecraft's brand system put Blue beside #243132, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Readymag (https://brandsweets.com/colors/brands/readymag-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Rain Garden and Blush put Blush Pink beside #243132, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #243132 in 5 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #243132: 10 real palettes, including Clean Beauty and Coastal, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 8 real palettes, including Darkroom and Forest Floor put Champagne beside #243132, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/champagne
- **Chocolate** #d2691e [pool] — Chocolate shows up next to #243132 in 4 real palettes, including Homestead and Wellness, as the accent. Seen in: Homestead (https://brandsweets.com/palettes/warm#homestead), Wellness (https://brandsweets.com/palettes/warm#wellness), Postman (https://brandsweets.com/colors/brands/postman-com), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market). — https://brandsweets.com/colors/chocolate
- **White Smoke** #f5f5f5 [role] — White Smoke is the near-white surface #243132 was made for — maximum legibility with no colour cast to argue with. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.46:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.56:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5a7a7c (4.51:1); AA: background → #969696 (4.55:1); AAA: text → #7a9c9f (7.08:1); AAA: background → #bdbdbd (7.16:1)

## Brands using this color

- **Vimeo** — secondary #23313b (Δ 1.655) — https://brandsweets.com/colors/brands/vimeo-com
- **Raycast** — text #2f3031 (Δ 1.743) — https://brandsweets.com/colors/brands/raycast
- **Rotten Tomatoes** — primary #2a2c32 (Δ 1.898) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Astro** — text #2c2c2c (Δ 1.957) — https://brandsweets.com/colors/brands/astro-build

## Curated palettes containing it

- **Clean Beauty** (minimal, muted, clean) — #7f8f70, #bdb5a6, #b5654d, #f8f6f2, #2e2e2a — Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare. — tool: https://brandsweets.com/palettes/new/7f8f70-bdb5a6-b5654d-f8f6f2-2e2e2a — collection: https://brandsweets.com/palettes/minimal
- **Rain Garden** (spring, cool, muted, calm) — #4f8a8b, #a5c9a1, #f2b5a7, #f6f9f7, #1f3331 — Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading. — tool: https://brandsweets.com/palettes/new/4f8a8b-a5c9a1-f2b5a7-f6f9f7-1f3331 — collection: https://brandsweets.com/palettes/spring
- **Still Water** (calm, cool, muted, light) — #5b8a9a, #a9c4cc, #e3d5b8, #f5f8f9, #1e2f36 — Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm. — tool: https://brandsweets.com/palettes/new/5b8a9a-a9c4cc-e3d5b8-f5f8f9-1e2f36 — collection: https://brandsweets.com/palettes/calm

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/243132-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#243132" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.