# #24281f

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24281f`
- RGB: rgb(36, 40, 31)
- HSL: hsl(87, 13%, 14%)
- OKLCH: oklch(0.27 0.017 127.1)
- Relative luminance: 0.0199
- Nearest named color: Bitter Liquorice (#262926, Δ 1.297) — https://brandsweets.com/colors/bitter-liquorice
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/24281f

## Tints & shades

- Tints (toward white): #393f31, #505945, #657057, #7c8a6a, #909d80, #a4af97, #bbc3b1, #cfd5c8, #e6e9e2, #fafbf9
- Shades (toward black): #22251d, #1f231b, #1c2018, #1a1d16, #171a14, #151712, #121410, #0f110d, #0d0e0b, #0a0c09

## Harmonies

- Complementary: #231f28
- Analogous: #28281f, #20281f
- Triadic: #1f2428, #281f24
- Split-complementary: #1f2028, #281f28
- Tetradic: #1f2828, #231f28, #281f20

## Colors that go with #24281f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #24281f without the hard edge of pure #000. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #24281f in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Readymag's brand system and Headspace's brand system put Blue beside #24281f, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #24281f in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #24281f, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Typewriter and Woodsmoke put Brown beside #24281f, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #24281f in 6 real palettes, including Chalkboard and Kiln, as the lead colour. Seen in: Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #24281f: 10 real palettes, including Paper & Pine and SoFi's brand system, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), SoFi (https://brandsweets.com/colors/brands/sofi-com), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.02:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6c795d (4.53:1); AA: background → #8f8f8f (4.64:1); AAA: text → #8e9b7d (7.13:1); AAA: background → #b3b3b3 (7.16:1)

## Brands using this color

- **Cursor** — text #26251e (Δ 1.045) — https://brandsweets.com/colors/brands/cursor-com
- **Chevrolet** — primary #262626 (Δ 1.722) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.722) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.722) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.722) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.722) — https://brandsweets.com/colors/brands/svelte-dev
- **New Balance** — accent #2b2419 (Δ 1.731) — https://brandsweets.com/colors/brands/newbalance-com
- **Superhuman** — text #292827 (Δ 1.794) — https://brandsweets.com/colors/brands/superhuman-com
- **Readymag** — text #282828 (Δ 1.863) — https://brandsweets.com/colors/brands/readymag-com
- **YouTube** — secondary #282828 (Δ 1.863) — https://brandsweets.com/colors/brands/youtube-com
- **Retool** — primary #242424 (Δ 1.955) — https://brandsweets.com/colors/brands/retool-com

## Curated palettes containing it

- **Chalkboard** (dark, muted, warm) — #e8c170, #a8b5a0, #f28e6b, #1f2a24, #f1ede4 — Slate green with chalk cream and a coral — nostalgic without being twee. — tool: https://brandsweets.com/palettes/new/e8c170-a8b5a0-f28e6b-1f2a24-f1ede4 — collection: https://brandsweets.com/palettes/dark
- **Olive Grove** (muted, warm, elegant) — #6b6b2e, #a8a670, #a1421f, #f6f3ea, #2c2a22 — Olive and straw with a rust accent — Mediterranean and unhurried; good for food, wine and hospitality. — tool: https://brandsweets.com/palettes/new/6b6b2e-a8a670-a1421f-f6f3ea-2c2a22 — collection: https://brandsweets.com/palettes/muted
- **Clay & Linen** (earthy, warm, muted) — #b5654d, #8f8168, #5c6b47, #f5efe6, #2a231d — Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made. — tool: https://brandsweets.com/palettes/new/b5654d-8f8168-5c6b47-f5efe6-2a231d — collection: https://brandsweets.com/palettes/earthy
- **Riverbed** (earthy, muted, cool) — #5f7a6b, #a89f91, #b7742f, #f4f3ef, #22281f — Wet-stone green and pebble grey with a copper accent — an earth palette that leans cool, for outdoor and wellness. — tool: https://brandsweets.com/palettes/new/5f7a6b-a89f91-b7742f-f4f3ef-22281f — collection: https://brandsweets.com/palettes/earthy
- **Mid-Century** (vintage, retro, warm, muted) — #d9822b, #2f6f73, #e6b33d, #f7efdf, #2b2622 — Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast. — tool: https://brandsweets.com/palettes/new/d9822b-2f6f73-e6b33d-f7efdf-2b2622 — collection: https://brandsweets.com/palettes/vintage
- **Undergrowth** (forest, dark, muted, earthy) — #7fb069, #5a6650, #e6aa68, #1b2a1f, #e9efe6 — Fern and lichen with a fungus orange on a fir-black — the forest floor at dusk, as a dark theme. — tool: https://brandsweets.com/palettes/new/7fb069-5a6650-e6aa68-1b2a1f-e9efe6 — collection: https://brandsweets.com/palettes/forest
- **Oatmeal** (neutral, warm, minimal, calm) — #6b5e4f, #a89a8a, #d9cfc1, #f8f5f0, #2c2622 — Four warm greys from bark to oat — the neutral palette that photographs well and never argues with a product shot. — tool: https://brandsweets.com/palettes/new/6b5e4f-a89a8a-d9cfc1-f8f5f0-2c2622 — collection: https://brandsweets.com/palettes/neutral
- **Greige** (neutral, muted, elegant, calm) — #7d746b, #b7aea3, #9c8f6a, #f6f3ee, #2b2723 — Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing. — tool: https://brandsweets.com/palettes/new/7d746b-b7aea3-9c8f6a-f6f3ee-2b2723 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24281f-aebea2-4e53df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24281f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.