# #242547

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#242547`
- RGB: rgb(36, 37, 71)
- HSL: hsl(238, 33%, 21%)
- OKLCH: oklch(0.282 0.062 280.4)
- Relative luminance: 0.0215
- Nearest named color: Black Market (#222244, Δ 1.112) — https://brandsweets.com/colors/black-market
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/242547

## Tints & shades

- Tints (toward white): #323362, #3e407a, #4b4e95, #5c5fad, #777abb, #8f91c7, #aaacd4, #c5c6e2, #dddeee, #f8f8fc
- Shades (toward black): #202240, #1f203d, #1b1c36, #18192f, #16172c, #131325, #0f101f, #0c0c18, #0a0b14, #07070e

## Harmonies

- Complementary: #474624
- Analogous: #243747, #342447
- Triadic: #472425, #254724
- Split-complementary: #473424, #374724
- Tetradic: #472437, #474624, #244734

## Colors that go with #242547

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #242547: softer than #000 and cool enough to feel like part of the same palette. Seen in: Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #242547 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Cohere (https://brandsweets.com/colors/brands/cohere-com), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #242547: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #242547's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #242547's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #242547 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Clinic (https://brandsweets.com/palettes/clean#clinic). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #242547 in 10 real palettes, including Beach Hut and Southwest Airlines's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #242547, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.68:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6d70b6 (4.64:1); AA: background → #8f8f8f (4.54:1); AAA: text → #8f91c7 (7.04:1); AAA: background → #b3b3b3 (7:1)

## Brands using this color

- **Discover** — primary #23233f (Δ 1.531) — https://brandsweets.com/colors/brands/discover-com

## Curated palettes containing it

- **Lavender Milk** (pastel, light, calm, cool) — #b8b5e6, #d9c7f2, #f2c4d4, #faf8ff, #2b2540 — Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care. — tool: https://brandsweets.com/palettes/new/b8b5e6-d9c7f2-f2c4d4-faf8ff-2b2540 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/242547-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#242547" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.