# #242414

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#242414`
- RGB: rgb(36, 36, 20)
- HSL: hsl(60, 29%, 11%)
- OKLCH: oklch(0.255 0.028 108.2)
- Relative luminance: 0.0169
- Nearest named color: Underworld (#1e231c, Δ 1.776) — https://brandsweets.com/colors/underworld
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/242414

## Tints & shades

- Tints (toward white): #424224, #5c5c33, #7a7a43, #979753, #aeae6b, #bcbc85, #cccca3, #ddddc0, #ebebdb, #fbfbf8
- Shades (toward black): #212112, #212112, #1e1e10, #1a1a0e, #1a1a0e, #17170d, #14140b, #101009, #101009, #0d0d07

## Harmonies

- Complementary: #141424
- Analogous: #241c14, #1c2414
- Triadic: #142424, #241424
- Split-complementary: #141c24, #1c1424
- Tetradic: #14241c, #141424, #24141c

## Colors that go with #242414

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #242414 without the hard edge of pure #000. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #242414 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Headspace's brand system and Rolex's brand system put Blue beside #242414, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #242414 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside #242414, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #242414, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #242414 in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #242414: 10 real palettes, including Paper & Pine and SoFi's brand system, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), SoFi (https://brandsweets.com/colors/brands/sofi-com), Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.34:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7a43 (4.69:1); AA: background → #8a8a8a (4.55:1); AAA: text → #9b9b55 (7.21:1); AAA: background → #b0b0b0 (7.24:1)

## Brands using this color

- **New Balance** — accent #2b2419 (Δ 1.675) — https://brandsweets.com/colors/brands/newbalance-com
- **Cursor** — text #26251e (Δ 1.721) — https://brandsweets.com/colors/brands/cursor-com

## Curated palettes containing it

- **Bookshop** (editorial, warm, elegant) — #7c3a1d, #8a7358, #2f5d50, #faf6ef, #2b2118 — Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking. — tool: https://brandsweets.com/palettes/new/7c3a1d-8a7358-2f5d50-faf6ef-2b2118 — collection: https://brandsweets.com/palettes/editorial
- **Forest Floor** (dark, muted, warm) — #8fae6a, #6b7a5a, #d9a05b, #1b2419, #e9e6dc — Moss and bark with a mushroom-cap amber — grounded and quiet, made for long-form nature content. — tool: https://brandsweets.com/palettes/new/8fae6a-6b7a5a-d9a05b-1b2419-e9e6dc — collection: https://brandsweets.com/palettes/dark
- **Riverbed** (earthy, muted, cool) — #5f7a6b, #a89f91, #b7742f, #f4f3ef, #22281f — Wet-stone green and pebble grey with a copper accent — an earth palette that leans cool, for outdoor and wellness. — tool: https://brandsweets.com/palettes/new/5f7a6b-a89f91-b7742f-f4f3ef-22281f — collection: https://brandsweets.com/palettes/earthy
- **Citrus Grove** (summer, warm, vivid, friendly) — #f28c28, #8bc34a, #ffd23f, #fffcf2, #2c2410 — Orange, lime leaf and lemon — a citrus palette that reads fresh, for drinks, produce and anything seasonal. — tool: https://brandsweets.com/palettes/new/f28c28-8bc34a-ffd23f-fffcf2-2c2410 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/242414-bbbea2-4e94df-272d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#242414" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.