# #24232a

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#24232a`
- RGB: rgb(36, 35, 42)
- HSL: hsl(249, 9%, 15%)
- OKLCH: oklch(0.26 0.013 292)
- Relative luminance: 0.0174
- Nearest named color: Black Pearl (#1e272c, Δ 1.572) — https://brandsweets.com/colors/black-pearl
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/24232a

## Tints & shades

- Tints (toward white): #373540, #4c4a59, #605d6f, #736f85, #8a879b, #a09eae, #b6b4c0, #cbcad3, #e4e3e8, #faf9fa
- Shades (toward black): #212027, #1f1e24, #1d1c21, #1a1a1f, #18171c, #131316, #111013, #0e0e11, #0c0c0e, #0a090b

## Harmonies

- Complementary: #292a23
- Analogous: #23252a, #27232a
- Triadic: #2a2423, #232a24
- Split-complementary: #2a2723, #252a23
- Tetradic: #2a2325, #292a23, #232a27

## Colors that go with #24232a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #24232a without the hard edge of pure #000. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #24232a in 18 real palettes, including Wikipedia's brand system and McDonald's's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #24232a, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #24232a in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Blush put Blush Pink beside #24232a, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Typewriter and Woodsmoke put Brown beside #24232a, as the accent. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burlywood** #deb887 [pool] — Burlywood is paired with #24232a in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #24232a: 10 real palettes, including Dusk and SoFi's brand system, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), SoFi (https://brandsweets.com/colors/brands/sofi-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 15.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #757288 (4.52:1); AA: background → #8a8a8a (4.51:1); AAA: text → #9895a7 (7.19:1); AAA: background → #b0b0b0 (7.18:1)

## Brands using this color

- **Zed** — text #242529 (Δ 0.793) — https://brandsweets.com/colors/brands/zed-dev
- **7-Eleven** — primary #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/7-eleven-com
- **7-Eleven** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/7-eleven-com
- **AMD** — primary #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/amd-com
- **AMD** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/amd-com
- **Boeing** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/boeing-com
- **Calvin Klein** — primary #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/calvinklein-us
- **Calvin Klein** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/calvinklein-us
- **Datadog** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/datadoghq-com
- **Tommy Hilfiger** — primary #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/tommy-com
- **Tommy Hilfiger** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/tommy-com
- **Trader Joe's** — primary #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/traderjoes-com
- **Trader Joe's** — text #212529 (Δ 0.923) — https://brandsweets.com/colors/brands/traderjoes-com
- **GitHub** — text #1f2328 (Δ 1.004) — https://brandsweets.com/colors/brands/github
- **Qatar Airways** — primary #1f212b (Δ 1.252) — https://brandsweets.com/colors/brands/qatarairways-com
- **Qatar Airways** — text #1f212b (Δ 1.252) — https://brandsweets.com/colors/brands/qatarairways-com
- **AT&T** — primary #1d2329 (Δ 1.264) — https://brandsweets.com/colors/brands/att-com
- **AT&T** — text #1d2329 (Δ 1.264) — https://brandsweets.com/colors/brands/att-com
- **Subaru** — text #1d252c (Δ 1.284) — https://brandsweets.com/colors/brands/subaru-com
- **Retool** — primary #242424 (Δ 1.304) — https://brandsweets.com/colors/brands/retool-com
- **American Eagle** — primary #24272a (Δ 1.422) — https://brandsweets.com/colors/brands/ae-com
- **American Eagle** — text #24272a (Δ 1.422) — https://brandsweets.com/colors/brands/ae-com
- **Acer** — text #222222 (Δ 1.542) — https://brandsweets.com/colors/brands/acer-com
- **Airbnb** — text #222222 (Δ 1.542) — https://brandsweets.com/colors/brands/airbnb
- **AliExpress** — primary #222222 (Δ 1.542) — https://brandsweets.com/colors/brands/aliexpress-com
- **AliExpress** — text #222222 (Δ 1.542) — https://brandsweets.com/colors/brands/aliexpress-com
- **Nikon** — primary #222222 (Δ 1.542) — https://brandsweets.com/colors/brands/nikon-com
- **Nikon** — text #222222 (Δ 1.542) — https://brandsweets.com/colors/brands/nikon-com
- **Chevrolet** — primary #262626 (Δ 1.553) — https://brandsweets.com/colors/brands/chevrolet-com
- **Chevrolet** — text #262626 (Δ 1.553) — https://brandsweets.com/colors/brands/chevrolet-com
- **Cloudflare** — text #262626 (Δ 1.553) — https://brandsweets.com/colors/brands/cloudflare
- **Obsidian** — text #262626 (Δ 1.553) — https://brandsweets.com/colors/brands/obsidian-md
- **Svelte** — text #262626 (Δ 1.553) — https://brandsweets.com/colors/brands/svelte-dev
- **Wikipedia** — primary #202122 (Δ 1.738) — https://brandsweets.com/colors/brands/wikipedia-org
- **Wikipedia** — text #202122 (Δ 1.738) — https://brandsweets.com/colors/brands/wikipedia-org
- **Vodafone** — text #25282b (Δ 1.753) — https://brandsweets.com/colors/brands/vodafone-com
- **Nespresso** — primary #1f2533 (Δ 1.762) — https://brandsweets.com/colors/brands/nespresso-com
- **Cohere** — text #212121 (Δ 1.801) — https://brandsweets.com/colors/brands/cohere-com
- **Postman** — text #212121 (Δ 1.801) — https://brandsweets.com/colors/brands/postman-com
- **Rolex** — text #212121 (Δ 1.801) — https://brandsweets.com/colors/brands/rolex-com
- **SoFi** — primary #212121 (Δ 1.801) — https://brandsweets.com/colors/brands/sofi-com
- **SoFi** — text #212121 (Δ 1.801) — https://brandsweets.com/colors/brands/sofi-com

## Curated palettes containing it

- **Crayon Box** (playful, vivid, friendly) — #ff5e5b, #00cecb, #ffed66, #ffffff, #222222 — Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups. — tool: https://brandsweets.com/palettes/new/ff5e5b-00cecb-ffed66-ffffff-222222 — collection: https://brandsweets.com/palettes/playful
- **Dusk** (cool, muted, elegant) — #4b5d8a, #8b97b3, #c07a4e, #eef0f4, #1f2430 — Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals. — tool: https://brandsweets.com/palettes/new/4b5d8a-8b97b3-c07a4e-eef0f4-1f2430 — collection: https://brandsweets.com/palettes/cool
- **Tide Pool** (ocean, cool, light, clean) — #1b998b, #2d3047, #ff9b71, #f4fbf9, #1e2333 — Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature. — tool: https://brandsweets.com/palettes/new/1b998b-2d3047-ff9b71-f4fbf9-1e2333 — collection: https://brandsweets.com/palettes/ocean
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/24232a-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#24232a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.