# #240a33

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#240a33`
- RGB: rgb(36, 10, 51)
- HSL: hsl(278, 67%, 12%)
- OKLCH: oklch(0.212 0.079 310.5)
- Relative luminance: 0.0083
- Nearest named color: Midnight Monarch (#1c0f33, Δ 2.093) — https://brandsweets.com/colors/midnight-monarch
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/240a33

## Tints & shades

- Tints (toward white): #3f1259, #57187b, #7220a2, #8a27c4, #a13fd9, #b466e1, #c488e7, #d7aeef, #e8d0f6, #fbf6fd
- Shades (toward black): #21092f, #1e082b, #1e082b, #1b0826, #180722, #15061e, #12051a, #12051a, #0f0415, #0c0311

## Harmonies

- Complementary: #19330a
- Analogous: #100a33, #330a2e
- Triadic: #33240a, #0a3324
- Split-complementary: #2e330a, #0a3310
- Tetradic: #33100a, #19330a, #0a2e33

## Colors that go with #240a33

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #240a33: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Volkswagen (https://brandsweets.com/colors/brands/vw-com), Audi (https://brandsweets.com/colors/brands/audi-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/charcoal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #240a33 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Intel (https://brandsweets.com/colors/brands/intel-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #240a33 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Oatly (https://brandsweets.com/colors/brands/oatly-com), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #240a33's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #240a33 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #240a33 in 18 real palettes, including Blueprint and Southwest Airlines's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 20 real palettes, including Penpot's brand system and Warp's brand system put Blue beside #240a33, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Warp (https://brandsweets.com/colors/brands/warp-dev), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #240a33 in 10 real palettes, including Gemstone and Yahoo's brand system, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.01:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a548db (4.55:1); AA: background → #808080 (4.56:1); AAA: text → #be7be5 (7.15:1); AAA: background → #a3a3a3 (7.14:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/240a33-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#240a33" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.