# #240150

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#240150`
- RGB: rgb(36, 1, 80)
- HSL: hsl(267, 98%, 16%)
- OKLCH: oklch(0.231 0.125 294.1)
- Relative luminance: 0.0098
- Nearest named color: Your Darkness (#220044, Δ 2.405) — https://brandsweets.com/colors/your-darkness
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/240150

## Tints & shades

- Tints (toward white): #370179, #4a02a2, #5e02cf, #7102f7, #8726fd, #9d4efd, #b377fe, #cda4fe, #e3cdfe, #f9f5ff
- Shades (toward black): #23014c, #200147, #1c013d, #190138, #170132, #15002d, #120028, #0e001e, #0c0019, #090014

## Harmonies

- Complementary: #2d5101
- Analogous: #010551, #4d0151
- Triadic: #512501, #015125
- Split-complementary: #514d01, #055101
- Tetradic: #510105, #2d5101, #01514d

## Colors that go with #240150

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #240150: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #240150's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), GEICO (https://brandsweets.com/colors/brands/geico-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #240150 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Lufthansa (https://brandsweets.com/colors/brands/lufthansa-com), Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 7 real palettes, including Penpot's brand system and Sketch's brand system put Blue beside #240150, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Sketch (https://brandsweets.com/colors/brands/sketch-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #240150: 6 real palettes, including SoFi's brand system and Arctic, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #240150: 9 real palettes, including Glacier and Air France's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Air France (https://brandsweets.com/colors/brands/airfrance-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #240150 in 6 real palettes, including Pinterest's brand system and Formula 1's brand system, as the lead colour. Seen in: Pinterest (https://brandsweets.com/colors/brands/pinterest-com), Formula 1 (https://brandsweets.com/colors/brands/formula1-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #240150: 6 real palettes, including Kraken's brand system and Deep Water, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.57:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9744fd (4.56:1); AA: background → #828282 (4.57:1); AAA: text → #b67cfe (7.3:1); AAA: background → #a6a6a6 (7.22:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/240150-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#240150" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.