# #23ad01

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#23ad01`
- RGB: rgb(35, 173, 1)
- HSL: hsl(108, 99%, 34%)
- OKLCH: oklch(0.651 0.215 141.3)
- Relative luminance: 0.3025
- Nearest named color: Always Greener Grass (#11aa00, Δ 1.101) — https://brandsweets.com/colors/always-greener-grass
- Moods: vivid
- Page: https://brandsweets.com/colors/23ad01

## Tints & shades

- Tints (toward white): #29cb01, #31ef01, #40fe10, #5cfe34, #75fe52, #8dfe71, #aafe94, #c2ffb3, #deffd6, #f7fff5
- Shades (toward black): #209d01, #1d8e01, #1a7f01, #177001, #146000, #115100, #0d4200, #0a3300, #072400, #041400

## Harmonies

- Complementary: #8a01ad
- Analogous: #79ad01, #01ad34
- Triadic: #0123ad, #ad0123
- Split-complementary: #3401ad, #ad0179
- Tetradic: #0179ad, #8a01ad, #ad3401

## Colors that go with #23ad01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Spotify's brand system and Minecraft's brand system put Blue beside #23ad01, as the accent. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Instacart (https://brandsweets.com/colors/brands/instacart-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #23ad01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Spline (https://brandsweets.com/colors/brands/spline-design), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Taupe** #483c32 [pool] — Taupe is paired with #23ad01 in 8 real palettes, including Obsidian's brand system and Meadow, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Acer (https://brandsweets.com/colors/brands/acer-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/taupe
- **Fuchsia** #ff00ff [harmony: complementary] — Fuchsia sits directly opposite #23ad01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/fuchsia
- **Medium Purple** #9370db [harmony, pool: split] — Medium Purple is a split-complement of #23ad01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/mediumpurple
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #23ad01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #23ad01 in 3 real palettes, including Console Light and Telehealth, as the lead colour. Seen in: Console Light (https://brandsweets.com/palettes/technical#console-light), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Deep Pink** #ff1493 [harmony: split] — Deep Pink is a split-complement of #23ad01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1c8901 (4.54:1); AA: background → #2e2e2e (4.56:1); AAA: text → #156501 (7.26:1); AAA: background → #000000 (7.05:1)
- On black (#000000): 7.05:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Prada** — accent #10a70d (Δ 1.983) — https://brandsweets.com/colors/brands/prada-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/23ad01-a4bea2-7c4edf-1f2d23-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#23ad01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.