# #23949a

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#23949a`
- RGB: rgb(35, 148, 154)
- HSL: hsl(183, 63%, 37%)
- OKLCH: oklch(0.61 0.095 200.4)
- Relative luminance: 0.2387
- Nearest named color: Baltic (#279d9f, Δ 2.66) — https://brandsweets.com/colors/baltic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/23949a

## Tints & shades

- Tints (toward white): #29acb3, #2ec4cc, #44cdd5, #5dd4da, #7adce1, #93e2e6, #ace9ec, #c5f0f2, #def6f7, #f7fdfd
- Shades (toward black): #20888d, #1c787d, #196c70, #176064, #145457, #104447, #0d383a, #0a2c2e, #071c1d, #041011

## Harmonies

- Complementary: #9a2923
- Analogous: #239a64, #23589a
- Triadic: #9a2394, #949a23
- Split-complementary: #9a2358, #9a6423
- Tetradic: #64239a, #9a2923, #589a23

## Colors that go with #23949a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #23949a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #23949a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [harmony, pool: complementary] — Crimson sits directly opposite #23949a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #23949a: 5 real palettes, including Fintech Trust and Intel's brand system, as the lead colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Intel (https://brandsweets.com/colors/brands/intel-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #23949a: 12 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/denim
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #23949a: 4 real palettes, including Wendy's's brand system and Honda's brand system, as the supporting colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #23949a in 4 real palettes, including Ledger Dark and Sapphire & Gold, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #23949a, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), SoFi (https://brandsweets.com/colors/brands/sofi-com), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.64:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e8085 (4.69:1); AA: background → #1f1f1f (4.53:1); AAA: text → #176064 (7.26:1)
- On black (#000000): 5.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #28a8af (7.31:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/23949a-a2b9be-d4598e-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#23949a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.