# #2369d1

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#2369d1`
- RGB: rgb(35, 105, 209)
- HSL: hsl(216, 71%, 48%)
- OKLCH: oklch(0.537 0.175 258.9)
- Relative luminance: 0.1506
- Nearest named color: God of Rain (#4466cc, Δ 2.701) — https://brandsweets.com/colors/god-of-rain
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/2369d1

## Tints & shades

- Tints (toward white): #3276dc, #4885e0, #5e93e4, #73a2e7, #89b0eb, #9fbfef, #b5cdf2, #cbdcf6, #e0ebfa, #f6f9fe
- Shades (toward black): #2160c0, #1d55aa, #1a4d99, #164283, #133971, #103060, #0d254a, #0a1c39, #061223, #030911

## Harmonies

- Complementary: #d18c23
- Analogous: #23c0d1, #3523d1
- Triadic: #d12369, #69d123
- Split-complementary: #d13523, #c0d123
- Tetradic: #d123c0, #d18c23, #23d135

## Colors that go with #2369d1

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #2369d1: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #2369d1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #2369d1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #2369d1 in 11 real palettes, including Wikipedia's brand system and NBA's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Pixar's brand system and BBC's brand system put Blue beside #2369d1, as the accent. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #2369d1: 13 real palettes, including Unilever's brand system and Intel's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Intel (https://brandsweets.com/colors/brands/intel-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #2369d1: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #2369d1: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1d55aa (7.16:1)
- On black (#000000): 4.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #2e73dc (4.6:1); AA: background → #f0f0f0 (4.59:1); AAA: text → #6296e4 (7:1)

## Brands using this color

- **Fitbit** — secondary #1967d2 (Δ 0.823) — https://brandsweets.com/colors/brands/fitbit-com
- **Wikipedia** — secondary #3366cc (Δ 1.349) — https://brandsweets.com/colors/brands/wikipedia-org
- **Khan Academy** — accent #0069d6 (Δ 1.362) — https://brandsweets.com/colors/brands/khanacademy-org
- **Pizza Hut** — accent #266dcc (Δ 1.412) — https://brandsweets.com/colors/brands/pizzahut-com
- **NBA** — secondary #0268d6 (Δ 1.422) — https://brandsweets.com/colors/brands/nba-com
- **Foot Locker** — accent #036ad8 (Δ 1.442) — https://brandsweets.com/colors/brands/footlocker-com
- **HashiCorp** — primary #2264d6 (Δ 1.559) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.559) — https://brandsweets.com/colors/brands/hashicorp-com
- **GitHub** — accent #0969da (Δ 1.634) — https://brandsweets.com/colors/brands/github
- **Loom** — primary #1868db (Δ 1.651) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 1.651) — https://brandsweets.com/colors/brands/loom-com
- **Postman** — accent #0265d2 (Δ 1.766) — https://brandsweets.com/colors/brands/postman-com
- **American Express** — accent #006fcf (Δ 1.804) — https://brandsweets.com/colors/brands/americanexpress-com
- **Apple** — accent #0066cc (Δ 1.819) — https://brandsweets.com/colors/brands/apple-com
- **Dyson** — accent #0066cc (Δ 1.819) — https://brandsweets.com/colors/brands/dyson-com
- **Unilever** — accent #0066cc (Δ 1.819) — https://brandsweets.com/colors/brands/unilever-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/2369d1-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#2369d1" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.